About Me
My name is Evan Rapoza and I am a student at California State University, Fullerton. I am expected to graduate in spring 2021 semester and receive my bachelors degree in Business Administration with an emphasis in Marketing. I have two years experience as a commissioned salesperson and three and half years of retail experience. I am currently pursuing a career in Digital Marketing.
The variety of courses I have taken at CSUF has helped me build a well rounded set of skills to build a strong foundation for digital marketing.
Notable Projects
Visual Marketing
As a part of a visual marketing project, I concept tested 3 different three different movie posters for Christopher Nolan's Interstellar. The posters consisted of an actor focused design, a stylized graphic and a scene focused design. I then conducted market research analyzing data from a survey via Qualtrics to see which poster the respondents preferred and segmented them by age, zip code, ethnicity and gender. Afterwards, I conducted analysis of variance (ANOVA) on the data to determine marketing implications for each segment.
Marketing Information Technology
For a Marketing Information Technology class, I worked alongside a group of classmates to use MRI data to analyze Microsoft's target customers and create an actionable marketing for Microsoft's Xbox Series X .
As a part of this strategy, we used two tech brands, Avantlink and Adobe Analytics to boost the sales of the Xbox Series X. Within this report is also a detailed instruction manual on how to use both of these tech brands.
LinkedIn Learning Certificates
Contact me
Email: Evanrapoza@yahoo.com
Credits:
Created with images by Quangpraha - "palm trees sky palms" • Julius_Silver - "cook islands beach palm trees" • gregovish - "sunset silhouette beach" • geralt - "contact team office"