This page includes all of the more notable features released to Adobe Analytics and Customer Journey Analytics (CJA) in the last 12 months. For a full list of enhancements made to Adobe Analytics and CJA, visit our release notes.
August 2022
Customer Journey Analytics (CJA) Enhancements
Audience publishing allows you to publish audiences discovered in CJA to Adobe Experience Platform RT-CDP for customer targeting and personalization. Directly in your analysis workflow, you can right-click to create a new audience from your selection. The new Audience builder experience will enable you to manage lookback window, refresh frequency, expiration date, and more for the audience.
The Experimentation Panel allows you to evaluate the lift and confidence of any A/B experiment from any source - online, offline, from Adobe solutions, Adobe Journey Optimizer, and even BYO data.
Two Media panels are now supported in CJA which provide valuable insight into user engagement and content quality.
Media Concurrent Viewers helps you understand where peak concurrency occurred or where drop-offs happened.
Media Playback Time Spent enables you to understand minute-by-minute user engagement through advanced time spent analysis with day-parting capabilities.
Other improvements to CJA Data Views include:
- Data Governance labels and policies are now integrated between CJA and Adobe Experience Platform. Data labels created on datasets consumed by Platform are surfaced in CJA data views and on data export from CJA.
- First vs Repeat session reporting allows you to know if particular session was a user’s first-ever session, enabling you to answer questions such as, "What percentage of our orders are coming from new vs. repeat sessions?". This new capability creates a dimension, new & repeat metrics, and is available in segmentation.
- Date and Date-time field support enables you to specify the format for date dimensions, eg "Month Day, Year" or "Hour:Minute". Between this new capability and out-of-the-box time parting dimensions, analyzing behaviors by time has never been easier. For example, a travel company can compare the day of week for all departure dates collected to understand which is most popular.
July 2022
Customer Journey Analytics (CJA) Enhancements
Numeric fields in lookup datasets are now supported in CJA, and can be used as dimensions or metrics. For example, if you have numeric data associated to a product SKU, such as COGS or discounts, those fields can be used as metrics in your data view. This enables you to create calculations in your analysis such as gross margin (revenue - COGS).
June 2022
The Flow visualization has been improved to enable you to analyze the journey stemming from or leading up to a specific conversion event. You can now configure the start or end of the path you are interested in, or analyze all those paths that flow through a dimension or dimension item.
For example, if you want to understand which marketing channel paths end in online orders, you can choose marketing channel as your pathing dimension and online orders as your end point.
Annotations are now viewable in the Analytics dashboards mobile app. Annotations enable you to effectively communicate contextual data nuances and insights to your organization.
[Generally available early 2023] A new Classifications user experience begins limited testing with this release. The experience provides a more intuitive interface to create and manage classification data. It also gives visibility into classification jobs so you can see the status of your classifications, such as if they are in processing or are completed and available in reporting.
Customer Journey Analytics (CJA) Enhancements
Analytics Labs is now available in CJA. You can use Labs to get early access to CJA innovations and to evaluate upcoming features within the context of your own cross-channel business use cases.
End-of-life (EOL) Notice
On December 31, 2022, Adobe intends to end-of-life Adobe Mobile Services, which supports a mobile-centric UI, acquisition, deep linking, in-app messaging, push notification, and geo-location. Existing processing rules created or generated by Mobile Services will automatically migrate to Adobe Analytics processing rules, where you can edit and manage them.
May 2022
Customer Journey Analytics (CJA) Enhancements
The Connection edit and creation UI is a streamlined experience that lets you backfill data at the dataset level, enable a rolling data retention window, add to and remove datasets from a connection.
April 2022
Annotations in Workspace enable you to effectively communicate contextual data nuances and insights to your organization. They let you tie notes (formerly called calendar events in Reports & Analytics) to data within specific date ranges, and further scope those notes to dimensions and metrics if desired. For example, you can annotate a date or date range with known data issues, campaign launches, public holidays, and more.
Annotations can be created from within the Analytics UI or via the 2.0 Annotations API. They same experience is available for the CJA UI and API.
Annotations can be viewed:
- Inline with trended tables and visualizations in Workspace
- Summarized in non-trended tables and visualizations in Workspace
- In downloaded PDFs, as a footnote
- [Coming later this year] In the Analytics dashboards mobile app experience
If you previously created Reports & Analytics calendar events, they will not be automatically migrated over to Annotations. This is a good opportunity to review the list, recreate only the most valuable notes as Annotations, and use the Annotations API to upload the list programmatically.
The Next or previous item panel allows you to explore items that follow or precede a dimension item of your choice. For example, if you want to see the next or previous pages to a specific product page, or marketing channel, or even device type in CJA. This panel goes beyond legacy next/previous reporting because it allows you to look at any dimension and does not require any new implementation to get insights.
The Page summary panel provides a deep dive analysis for a page of your choosing. It provides the same details as the legacy Reports & Analytics page summary report + much more.
These panels are also available as report within the open beta landing page Reports tab.
Customer Journey Analytics (CJA) Enhancements
Dimension substrings provide multiple methods to extract the desired part of a string for use as dimension items. This feature also allows you to treat a string dimension as an array if the string contains delimited values. Watch the video below for numerous examples of how this feature can help extend your dimensions at report time.
The Analytics Source Connector is now integrated with the Data Prep capabilities provided by Adobe Experience Platform (AEP). This allows you to extend the Analytics field group with additional field groups and leverage 100+ Data Prep operators to enrich Analytics data during ingestion into AEP. Data Prep also enables you to deconflict column differences between multiple report suites. For example, if “Search Term” is stored in eVar1 in one report suite and in eVar2 in another report suite, you can use Data Prep to create a new column that merges the values from the two eVars.
End-of-life (EOL) Notice
On December 31, 2023, Adobe intends to discontinue Reports & Analytics (formerly SiteCatalyst) and its accompanying reports and features.
March 2022
Based on your feedback during the open beta, several updates have been made to the Adobe Analytics landing page experience, including:
- Ability to move pinned projects up and down
- Ability to add Project performance-related columns on the landing page, including "Number of queries" and "Longest date range". Learn more about factors that influence Workspace project performance here.
- Ability to add a Scheduled column to show the scheduling status of projects
- Ability to adjust the column width on the page
- The current Bots and Real-Time reports are now accessible from the Reports tab.
- The Next or previous item and Page summary panels are also accessible from the Reports tab.
The Average Minute Audience panel for Streaming Media Analytics enables you to better understand average consumption of their content. The panel enables comparisons of programming of any length, genre or custom time period.
Visit our Streaming Media Analytics release page for more details on recent Media-focused enhancements.
Customer Journey Analytics (CJA) Enhancements
In addition to many of the capabilities covered above, the open beta landing page experience is now available in CJA.
February 2022
The Projects APIs enable you to create, update or delete Analysis Workspace projects programmatically.
From the mobile scorecard builder, you can launch a preview to see how your scorecard will look in the Analytics dashboards app. Preview mode allows you to test app interactions and view the experience on different devices. Learn more
January 2022
Customer Journey Analytics (CJA) Enhancements
Two new component persistence settings have been added to data views:
- You can bind the persistence of a dimension to another dimension or metric. This concept is known as merchandising in core Adobe Analytics and is now supported in CJA.
- First Known and Last Known allocation models take the first or last observed value for a dimension within a specified persistence scope (session, person, or custom time period with look-back). Then, they apply the allocation model to all events within the specified scope.
The PersonID and PersonID namespace designated in your connection are now available as dimensions in data views. This makes it possible to do personID-level analysis in Analysis Workspace.
End-of-life (EOL) Notice
On January 31, 2022, Adobe will end-of-life Full Processing data sources which enable users to ingest offline hit data into Analytics. It is recommended that the Bulk Data Insertion API be used instead as it covers all use cases that full processing data sources previously addressed. This step-by-step guide walks through how to begin submitting data via Bulk Data Insertion API.
October 2021
Quick segments enable business users to quickly apply basic segments in a simplified, inline project workflow, instead of having to go to the Segment Builder. These segments have a project-only scope, allowing you to do quick explorations of the data without cluttering up your left rail with new segments.
With this change also comes improvements to the project-only component experience as well, formerly referred to as "Make public". This allows you to either apply segments & calculated metrics to a single project, or save them for use from the left rail and in other projects.
The left rail search functionality has been improved to:
- Prioritize exact matches above broad matches, in addition to continuing to account for component recency & relevancy
- Highlight matched characters to make search results more understandable
- Make it easy to find classifications related to a dimension
- Support wildcard (*) searching to more easily find specific components that you need. Note: wildcard searching does not yet work at the dimension item level.
These improvements also apply to the landing page beta experience and CJA Data Views.
Dark theme for Analysis Workspace is now available and can be enabled from your Experience Cloud avatar.
Analytics dashboards (mobile app) introduces three new visualizations to give executives and decision makers an even better at-a-glance understanding of their data. The new doughnut, line, and horizontal bar charts all make it easier for decision makers to see data for top dimension items without clicking into a detailed view.
Adobe Streaming Media Playback Time Spent provides valuable insight into viewer engagement and enables media organizations to derive deeper, more granular insights with minute-by-minute user engagement through advanced time spent analysis with day-parting capabilities. You can observe the amount of time spent viewing your media streams at a specific point in time and you can split the playback duration by different granularities, including new 5-minute, 15-minute, and 30-minute granularities. This provides valuable insight into the quality of content, viewer engagement, and how content is impacting viewership over time. It can also help with troubleshooting or planning for volume or scale.
With the addition of the Media Playback time spent panel comes the ability to set minute-level date ranges in any panel. You can apply a minute-level date range under the advanced settings of your panel calendar or when building a custom date range. If you are reporting on a date range that spans many days, start time applies to the first day and end time applies to the last day in your range.
Customer Journey Analytics (CJA) Enhancements
Report Builder is now available for CJA and has been rebuilt from the ground up. Report Builder is a Microsoft Excel Add-in that allows you to easily create, edit, and refresh custom reports using Customer Journey Analytics data. With Report Builder and Excel, you can use the simple but flexible drag-and-drop UI to easily build complex data requests. With Report Builder for Customer Journey Analytics, you can:
- Reference existing worksheet cells to get the perfect row order, date range, or filter
- Create custom dates using calendar, cell references, or date math
- Design your tables and visualizations with familiar Excel formatting tools
- Leverage the add-in on a PC, Mac, or the web.
An Audit Logs API is now available to CJA administrators so you can better understand how your organization is using CJA.
End-of-life (EOL) Notice
Effective October 20, 2021, the following Analytics legacy API services (and any integrations built using these services) reached end-of-life: 1.3 Analytics APIs, 1.4 SOAP Analytics APIs, and Legacy OAuthn Authentication (OAuthn and JWT).
September 2021
Customer Journey Analytics (CJA) Enhancements
The Connections interface has been enhanced to let you know when your data is ready to be used in reporting, and allow you to track any issues with processing data.
New capabilities have been added to Data Views, including:
- Ability to select a custom calendar (such as retail 4-4-5). This enables to you create multiple data views based on the same connection so that you can view the same data in different calendar formats.
- Ability to select a time zone and have it account for daylight savings.
- Ability to deduplicate instances of a metric. Deduplication prevents over-counting of key metrics and increases trust in your data.
- Ability to create metrics from Boolean fields within Behavior settings.
Ready for more content?
Visit adobe.ly/aaresources for a full list of Adobe Analytics Spark pages & other helpful resources.