Nike Popular CultureBy: Huy Nguyen, couper cornbluM
The hearth of Nike was the University of Oregon, where Phil Knight a track athlete and Bill Bowerman the coach founded the company originally known as Blue Ribbon Sports in January of 1964.
Nike diffused to other countries through new innovative ideas that became very popular and required more space and employees for manufacturing.
The diffusion pattern of Nike is hierarchical diffusion, because it is promoted through professional athletes.
Distribution
They are able to sell globally due to great ads such as this one.
Nike attracts more consumers by sponsoring well known athletes and teams.
