Introduction
Health workers are the backbone of MOMENTUM’s work. Social media offers us the opportunity to demonstrate our commitment to them and all that they do to promote the health of women and children.
This toolkit includes new country-specific messages highlighting MOMENTUM’s work as well as messages adapted from our International Year of Health and Care Workers toolkit, released in January 2021, and our International Day of the Midwife toolkit, released in May 2021. The WHO designated 2021 as the International Year of Health and Care Workers to recognize “the dedication and sacrifice of the millions of health and care workers at the forefront of the COVID-19 pandemic.” The occasion also marked the ten-year anniversary of the WHO Global Code of Practice on the International Recruitment of Health Personnel, which recognizes the global shortage of health workers and recognizes the need for increased recruitment, an issue that became even more urgent during the COVID-19 pandemic.
Hashtags to Use
- #SupportHealthCareWorkers
- #HealthWorkers
- #ProtectHealthWorkers
- #PrivateSector
- #COVID19
- #HumanCenteredDesign
- #Immunization
Accounts to Tag
- @WHO
- @ResolveTSL
- @USAIDGH
- @USAIDAfrica
- @USAIDEastAfrica
- @USAIDWestAfrica
- @_GHSofficial
Capacity Building
Tweet: Local institutions and their #HealthWorkers should be the primary health providers for #MomAndBaby. We support local leadership to sustain interventions & increase self-sufficiency so that health care is adapted to local contexts: https://usaidmomentum.org/what-we-do/strengthening-resilience/capacity-building/ #SupportHealthCareWorkers
Facebook/LinkedIn Post: Local institutions and their #HealthWorkers should be the primary health providers for mothers and their children. We’re committed to building the capacity of #HealthWorkers so that everyone can reach their full potential.
Learn more about what MOMENTUM is doing to build health workers’ capacity: https://usaidmomentum.org/what-we-do/strengthening-resilience/capacity-building/ #SupportHealthCareWorkers
Photo Credit: Karen Kasmauski/MCSP
Private Health Care
Tweet: Private #HealthWorkers provide >½ of all health services in sub-Saharan Africa. MOMENTUM works with these providers to ensure they provide high-quality care where it is needed most. Learn how: https://usaidmomentum.org/what-we-do/strengthening-resilience/private-healthcare-sector/
#PrivateSector #SupportHealthCareWorkers
Facebook/LinkedIn Post: Private #HealthWorkers provide more than half of all health services in sub-Saharan Africa and are often the first line of defense for people in low-income countries. Engaging these providers is critical to the health of #MomAndBaby.
MOMENTUM engages with private providers to enhance access to high-quality care where it is needed most. Discover how we work with the private sector: https://usaidmomentum.org/what-we-do/strengthening-resilience/private-healthcare-sector/
#SupportHealthCareWorkers
Photo Credit: Kate Holt/MCSP
Gender Equality for Female Health Workers
Tweet: 70% of #HealthWorkers are women, but men hold the majority of leadership roles. The result? Female health workers continue to face gender biases, discrimination, and inequalities at work.
We design our programs with gender issues top of mind to #SupportHealthCareWorkers.
Tweet: For female #HealthWorkers, harmful gender norms can lead to distress, burnout, and poor retention—all of which hinder respectful, quality care for #MomAndBaby. Learn how we ensure gender issues are tackled in our health programming: https://usaidmomentum.org/what-we-do/increasing-access-and-equity/gender/
Facebook/LinkedIn: 70% of #HealthWorkers are women, but men hold the majority of leadership roles. The result? Female health workers continue to face gender biases, discrimination, and inequalities at work.
At MOMENTUM, we design programs with gender issues top of mind, because when health workers are supported at work, they can provide better care for the women they serve.
#SupportHealthCareWorkers
Health System Strengthening
Tweet: For #HealthWorkers to do their best, we must invest in the health systems where they work.
We build on @USAID’s global learning & tech leadership by providing targeted assistance to partner countries & local orgs to ⬆️ the capacity of health workers: https://usaidmomentum.org/what-we-do/strengthening-resilience/global-leadership/
Tweet: MOMENTUM builds the capacity of local health systems—and the #HealthWorkers that work in them—to improve high-quality and evidence-based health care. By helping local providers manage services effectively, we create resilient health systems: https://usaidmomentum.org/what-we-do/strengthening-resilience/
Facebook/LinkedIn: For #HealthWorkers to do their best, we must invest in the health systems where they work.
We build on @USAID’s global learning and technical leadership by providing targeted assistance to partner countries and local organizations so that health workers can manage services effectively and provide evidence-based care for women, children, and their communities.
https://usaidmomentum.org/what-we-do/strengthening-resilience/global-leadership/
#SupportHealthCareWorkers
Photo Credit: Karen Kasmauski/MCSP
COVID-19
Tweet: At least 17k health workers around the world died from COVID-19 in the first year of the pandemic (@amnesty).
#HealthWorkers have protected us and sacrificed for us during this pandemic. We must protect them, too. Learn how in @ResolveTSL’s report: http://bit.ly/39qscFW
Tweet: To protect #HealthWorkers from infection, @ResolveTSL’s report recommends:
🚿Implement full WASH standards
👩🏾🏫Invest in training
📝Use & improve monitoring tools
📊Improve data collection/accountability
💵Increase donor support for health worker protection
http://bit.ly/39qscFW
Facebook/LinkedIn: At least 17,000 health workers around the world died from COVID-19 in the first year of the pandemic (@Amnesty International).
#HealthWorkers have protected us and sacrificed for us during this pandemic. We have an obligation to protect them, too. Learn how in this report from Resolve to Save Lives: http://bit.ly/39qscFW
#ProtectHealthCareWorkers
Photo Credit: Emmanuel Attramah/Jhpiego
Immunization
Tweet: 23 million children missed out on basic vaccines in 2020. MOMENTUM will work with #HealthWorkers to ensure routine immunization services continue to take place for #MomAndBaby throughout the COVID-19 pandemic. Learn about our immunization programs: https://usaidmomentum.org/what-we-do/improving-health/immunization/
Tweet: MOMENTUM Routine Immunization Transformation and Equity will use new approaches to building health workers’ capacity to plan for and provide high-quality immunization services to all. Learn more: https://usaidmomentum.org/about/projects/routine-immunization-transformation-and-equity/
Facebook/LinkedIn: #HealthWorkers have been on the frontlines of fighting #COVID19 while continuing to deliver other health services, including #immunizations. MOMENTUM works with health providers to mitigate the impact of COVID-19 on routine immunization, applying #HumanCenteredDesign and co-creation methods to build their capacity to deliver equitable, quality immunization services to all. Learn more about our immunization programming: https://usaidmomentum.org/what-we-do/improving-health/immunization/
Photo Credit: UNICEF Ethiopia/Tewodros Tadesse
Universal Health Coverage
Tweet: Primary health providers (like nurses, midwives, & community #HealthWorkers) strive to close gaps in health care every day. By bringing care directly to the people that need it most, they are critical partners driving #HealthForAll. Learn about UHC: https://www.who.int/news-room/fact-sheets/detail/universal-health-coverage-(uhc)
Facebook/LinkedIn: Primary health providers (like nurses, midwives, and community health workers) strive to close gaps in health care every day by bringing care directly to the people that need it most. They are critical partners driving #HealthForAll. But we can’t just applaud our health workers—we need to invest in them, too. Learn more about Universal Health Coverage: https://www.who.int/news-room/fact-sheets/detail/universal-health-coverage-(uhc)
Photo Credit: Allan Gichigi/MCSP
Midwives
Tweet: Despite overstretched health systems and fear of COVID-19 infection, midwives like Juliana Brient are at the forefront of ensuring that #MomAndBaby receive essential care during this pandemic. Read more about Juliana’s brave work: http://usaidmomentum.org/empowering-midwives-ghana-covid19 @USAIDAfrica
Tweet: Increasing health care delivered by midwives could avert more than 2 million deaths by 2035. We must ensure that #midwives have the skills they need to reach their full potential. Read more in the @LancetGH Impact of Midwives Study 👉🏽https://doi.org/10.1016/S2214-109X(20)30397-1
Tweet: Let’s make it a priority to strengthen #midwives’ capacity to deliver high-quality care. MOMENTUM Country and Global Leadership helps countries support midwives through education and regulation & ensures they invest in future generations of #midwives
Facebook/Linkedin Post: Despite overstretched health systems and fears of becoming infected with COVID-19, midwives like Juliana Brient are at the forefront of the #COVID-19 response in Ghana. MOMENTUM worked with the Ghana Health Service to support midwives and frontline health workers by providing virtual trainings to maintain essential care for new and expectant mothers during the pandemic. All staff at the Essipon Health Center are now equipped to perform standard safety precautions, including proper handwashing, using alcohol hand rub, cleaning surfaces in the health center, and wearing personal protective equipment. Read more about the training in our latest blog: http://usaidmomentum.org/empowering-midwives-ghana-covid19
Facebook/Linkedin Post: Global data reveal that if everyone around the world has access to care provided by trained midwives, we could save the lives of over 4 million mothers and newborns around the globe. To achieve this, we must address barriers that midwives face in low- and middle-income countries, including lack of supplies, education, and visibility. Follow the data and invest in midwives. https://www.unfpa.org/resources/infographic-impact-midwives-study
Photo Credit: Karen Kasmauski/MCSP
Country-Specific Messages
Tweet: MOMENTUM Country and Global Leadership worked with @_GHSofficial to support #midwives in #Ghana with virtual training during #COVID19, including how to properly clean and disinfect surfaces and provide personal protective equipment in health facilities. http://usaidmomentum.org/empowering-midwives-ghana-covid19 @USAIDAfrica
Tweet: In #BurkinaFaso, a strong community health system is key to delivering health care for #MomAndBaby in fragile settings.
That’s why we mentor & support community #HealthWorkers so that they can reach everyone w/ the health care they need. https://usaidmomentum.org/about/projects/integrated-health-resilience/ @USAIDWestAfrica
Tweet: In #Kenya, we help provide #HealthWorkers w/ frequent updates about the COVID-19 vaccine so they can safely manage and administer it to their clients and respond to their concerns.
Discover more ways we're fighting COVID-19: https://usaidmomentum.org/what-we-do/improving-health/covid-19/
@USAIDKenya
Tweet: We support #HealthWorkers in #SierraLeone to develop strategies to help their communities curb the spread of COVID-19, addressing fears and misinformation about the virus to build confidence in essential health services.
@USAIDWestAfrica
Tweet: MOMENTUM Routine Immunization works w/ professional health associations in #Kenya & #Mozambique to encourage health workers to get vaccinated against COVID-19 & become advocates for vaccination in their communities. For more: https://usaidmomentum.org/about/projects/routine-immunization-transformation-and-equity/
@USAIDKenya @USAIDMozambique
Facebook/LinkedIn: #HealthWorkers are key players in the fight against vaccine hesitancy, becoming advocates for vaccination in their communities. In #Kenya and #Mozambique, for instance, we’re working with local governments and professional associations to help educate health workers about the COVID-19 vaccine so they can get vaccinated, safely manage and administer the vaccine, and address their clients’ concerns.
Learn more about our work on immunization: https://usaidmomentum.org/what-we-do/improving-health/immunization/
Photo Credit: Kate Holt/MCSP