Creative Debuts at D&AD with Microsoft

Creative Debuts at D&AD with Microsoft A D&AD house Party featuring the Surface Book 2

D&AD's first-ever house party was hosted on 30th November with Microsoft to premier the Surface Book 2, a new powerhouse device for creatives. We gathered 160 young creatives for drinks, doodles, dancing, and a live illustration battle.

Training Day

Four illustrators trained with a Microsoft Surface evangelist to learn Illustrator, Photoshop, and Sketchable systems on the Surface Book and Surface Pro.

Artists were loaned a Surface device to get to know for ten days prior to the battle. They each created artwork that would be applied to a bomber jacket (or battle uniform) worn at the live event.

House Party

160 young creatives attended with an open-mind

The atmosphere was created with a retro photo booth, Brewdog behind the bar, DJ Hutch on the decks, and MC Ellen on the mic.

Doodle tables dotted the room with pens, paper, and a suite of Surface devices available for creative exploration. Guests had the option to send their Surface doodles to the Canon station for prints to take away.

Live Battle

Three rounds of live illustration battle on the Surface Book 2 engaged the audience and created a spectacle.

MC Ellen hosted the main event inviting the audience to call out additions to the competition brief and ultimately determine a winner.

Social Chatter

Impressions via D&AD channels:

12,993 Facebook
66,058 Instagram
6,261 Twitter

Here's what the audience had to say...

Results

1,311 from D&AD network invited via co-branded email (40% open rate)
160 event attendees
640 BrewDog Punk IPA beers drunk
81% under 34
57% female vs 43% male

We'll leave you with a few shots from the photo booth....

Appreciate