CEO SOAK
August 11, 2022
Pre-Event Reception: 11 AM, PPG Wintergarden
CEO Soak: 12 PM, PPG Place Fountain
The 6th Annual Pittsburgh CEO Soak presented by Hefren-Tillotson is the “dressed up" version of the Ice Bucket Challenge that engages corporate leadership to get soaked while raising money and awareness to benefit The ALS Association Western Pennsylvania Chapter. Together, we hope to recruit 70 Soakees to raise over $275,000 for our ALS community in 2022.
Over 5 years, the CEO Soak has raised more than $550,000 to provide local families living with ALS no-cost services like durable medical equipment, multidisciplinary clinics, transportation to medical appointments, home visits with specialists, and much more. Your efforts also fund local, state-wide, and national advocacy as well as innovative research for a cure.
Ways to Participate
Get Soaked – Register today to get soaked in the PPG Fountain (or at your own DIY event) for ALS. In registering for the event, you are agreeing to fundraise at least $2,500 and get soaked on August 11th. Having a "CEO" title is not a requirement. Anyone in a leadership role can participate.
Sponsor - Your company will receive maximum exposure at the CEO and have an immediate impact on helping local families who are living with ALS. Sponsors have the option to send a Soakee or simply sponsor the event. To find out more about CEO Soak Sponsorship packages, please reach out to Amie Olson at amie@cure4als.org or 412-593-4950.
Fundraise – Register as an “Employee/Fundraiser” to support your “Soakee” and the event by raising funds for our ALS community. See the fundraising tips below for ways to get started. Fundraisers are invited to the Pre-Event Reception, but not into the fountain.
FUNDRAISING STRATEGIES
Corporate Fundraising
Corporate Gift - Some companies choose to support their soakee with a gift from the corporation instead of or in addition to fundraising.
Matching Gift - Whether your company already has a matching gift program in place, or you pledge a match for this event, matching gifts are one of the most motivating fundraising tools for the CEO Soak.
Sponsorship - Your company will receive maximum exposure at the CEO and have an immediate impact on helping local families who are living with ALS. For more information, please reach out to Amie Olson at amie@cure4als.org or 412-593-4950.
Employee Fundraising
Host an Event - Host a kickoff or fundraising event with your staff! Invite Chapter staff to attend to speak about ALS, the event, and your impact. Informational kickoffs, happy hours, auctions, or even ice cream socials are great opportunities to engage employees in the CEO Soak. Chapter staff is here to help!
Encourage Registration – Employees can register on your company’s team as “Employee/Fundraiser” to create their own fundraising page. They will receive access to sample fundraising emails, the ability to start a Facebook fundraiser for the event, and coaching. Building out your team is a great way to keep people invested in the event.
Challenges & Competitions - Competition is key in peer-to-peer fundraising. Setting up challenges between departments, floors, or partners will increase fundraising dollars. Whether the competition is to see who gets soaked, who raises the most money, or who wins a prize, a challenge is always a great motivator.
Soakee Fundraising
Send emails – Our top teams do most of their fundraising through just a few group emails. Use the email templates provided to reach out to your personal and professional networks. Be sure to include your customized URL so donors are sent directly to your page. It often takes three asks for a contact to give, so be sure to follow up!
Facebook Fundraisers – Registered Soakees and Fundraisers can start a Facebook fundraiser linked directly to their CEO Soak page. This is a great supplemental fundraising strategy. Note: Our Chapter does not receive donor information from Facebook, so be sure to thank your donors!
ABOUT ALS
ALS is an always fatal neurodegenerative disease in which a person’s brain loses connection with the muscles. People with ALS lose their ability to walk, talk, eat, and eventually breathe.
ALS usually strikes people between the ages of 40 and 70, but it can strike anyone at any time. In the past year, over 20,000 people living with ALS were served through our nation-wide chapter network.
Although there is not yet a cure or treatment that halts ALS, scientists have made significant progress in understanding what causes ALS. But their work is not done. Together, we work toward a cure.
about our chapter
The ALS Association is the only national nonprofit organization fighting ALS on every front. By leading the way in global research, providing assistance to ALS families through the highest quality services, coordinating multidisciplinary care through ALS clinics, and fearless advocacy, The ALS Association builds hope and enhances quality of life while aggressively searching for new treatments and a cure.
Our Mission:To discover treatments and a cure for ALS, and to serve, advocate for, and empower people affected by ALS to live their lives to the fullest.
Our Vision: Create a world without ALS.
Our Goal: By 2030, ALS Will Be a Livable Disease