Global geo-economic movements, worldwide COVID crisis and increasingly fierce competition are forcing companies and people to think differently today.
Placing people's well-being at the center of any business, without compromising on business continuity and performance is a formidable challenge.
The pressure forces companies, small and large, to adapt rapidly whilst leveraging their strenghts and know-how to deliver a unique and superior proposition to their market. Does this sounds familiar to you?
Do you have a very technical and industrial specialized focus company and cannot take the time to develop strategic and operational plans, or to refresh your brand, value proposition and messaging to make a difference?
You cannot afford adding an extra head count to innovate and move differently and faster, even for a one-shot project management?
Do you just need someone to set the first stones and you will handle the rest with your team? Or do you want to start a project from the drawing board - at a national and/or international level - with project execution and a proper follow-up?
Several solutions could exist. You want to avoid extra head count in these uncertain and turbulent times while having more flexibility. Concurrently, you want to avoid long and expensive processes through large Marketing consultant's firms, which are not always close to your business.
Like a lot of companies, you’re looking for a professional, different & cost effective way to make your organization agile, bringing Marketing & Communication expertise on board, who will respect your brand & achievements, and come with new ideas & implementations. SO’A Consulting is your solution.
Why would you trust SO'A Consulting?
" Any fool can know. The point is to understand.” A. Einstein
At SO'A Consulting, our process is based on deep understanding of your unique business and situation - we do not have a "one size fits all" approach. Our bespoke solutions are tailored to your specific needs.
I am SO'A consulting founder, Samira Allam, a Global Senior Marketing, Communication and Training manager.
- I am very brand & customer sensitive and had the chance to develop this strength for 18 years in American, Swiss, French and Dutch international groups with Premium brand such as Parker (Sanford), Philips, ABB, ...
- My extensive international experiences with Cosmetic, Fine writing, Automotive and Industrial solutions will be made available to support your projects
‘Innovation’ is the key element which drives my daily work with no compromise on consumers (B2C) and customers (B2B) needs.
SO'A Consulting services:
Strategical marketing:
- Branding: Build brand positioning and awareness, including corporate identity, logos, tone…
- Marketing strategy: Develop & implement marketing strategy and plans, review company objectives vs know-how and market reality, launch innovations (from the ideation to the go-to-market phases), prospective innovations brainstorming ...
- Marketing research: Manage customer, brand and product research initiatives
- Marketing projects: Manage & coordinate marketing projects from A to Z.
Communication:
- Communication strategy: Definition and development of strategic communication priorities, key messages... in collaboration with internal teams, advertising campaign deployment in the markets, coordination of communication tools development including digital and campaign design...
- ATL (Above The Line) & PR: Develop & manage innovative advertising, public relations, social medias and events... Negotiate with media partners to guarantee advantageous contracts
- BTL (Below The Line): Define & develop communication marketing tools (Point of sales tools, catalogues, events, websites or any other digital marketing tools...)
Marketing training:
- Internal & external marketing training strategy, co development of training paths & modules, as well as deployment & support of training plans...
Why this naming - SO'A Consulting?
Like SO'A Consulting founder roots, SO’A name originates from 2 Arabic meanings.
- As the Great Bear star "Al-Suha"/ "Al So'A" (السها), SO’A consulting will help guiding your teams on their Marketing & Communication. As the « Al Suha » star in the constellation does, SO'A Consulting will be part of the actions taken that will guide you to the right direction in the obscurity time your company may be facing.
- Used in the Arabic expression, "Souha"/ "So'A" (السُّها) refers to the fact to answer to a question, by asking another question that is far from the first one. As this arabic expression , SO'A Consulting will bring the questionner to think further away and ask questions that she/ he may have never asked themselves.
SO'A Consulting will: Guide the existing team in place to ask questions it never asks itself. Bring disruptive innovations in line with the future consumers/ customers' needs. Work hand in hand with your teams respecting the existing passion, technical expertise and know-how the brand already has.
Want to know more about the founder professional experience?
For more details on Samira's previous roles, competencies or her recommandations have, discover more by clicking on her resumé or her LinkedIn pages.
Contact
Should you have a project you would like her to handle or any question, please feel free to contact SO'A Consulting:
- Email | samira.allam@soa-consulting.com
- Phone | +33 (0)6 18 16 41 78
Credits:
Inclut des images créées par petig - "sunset woman freedom" • ikedaleo - "city building architecture" • calibra - "technique metal engine" • PIRO4D - "earth planet continents" • adolfo_mazzotti - "desert night starry night"