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Retail Article Review: Starbucks MKTG 425: Retail Marketing Strategy

Overview

Despite a supply chain crisis and inflation, Starbucks finds a way to stay afloat. In the 2021 article, “Starbucks Just Set Two Digital Transformation Marks That Cannot Be Ignored”, the author, Noah Barsky, breaks down Starbucks ability to make ample cash flow through its Star Rewards Program.

The article review consist of two parts, a write up and a presentation. The following links are those respective pdf files.

This is the title slide for my presentation.

Contact Information

Feel free to contact me through the following:

Email: deanna.oh@outlook.com

Created By
Deanna Oh
Appreciate

Credits:

Created with images by kjekol - "Top view of black office desk with notebook and supplies" • tortoon - "latte coffee on wood with space."