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Southern Miss Business April 2022 Newsletter

Minding our business

A monthly article written by Dean Becton

Public policy responses to COVID-19 had numerous unintended, negative consequences ranging from economic disruption to mental health challenges. Perhaps one consequence that may not materialize for some time is the learning loss because of disrupted learning. Nearly every school—K-12 to universities—either closed or moved classes online for an extended period during the height of the pandemic. While many schools have returned to normal or near normal operations, many across the globe have not. BBC News reports that schools in 23 countries with 405 million students are still partially or fully closed because of COVID. Over a period of roughly two years, students' lives were turned upside down and their learning environments became suboptimal. The impact of these learning disruptions is not completely known but one can surmise that it will not be good.

Globally, it is estimated that students are about eight months behind where they would have been without the pandemic, but this can vary to as much as over a year behind. The learning disruption also had a more significant effect on academic achievement along racial and socio-economic status, widening existing achievement gaps. The lack of socialization normally experienced in the academic setting resulted in social and emotional strain that could have long-lasting effects. Additionally, learning loss could result in lower future earnings potential and lower GDP. RAND Corporation estimates that the United States could lose between $14 trillion and $28 trillion in GDP because of lost learning from COVID-19. Coupled with the existing labor shortage, business schools and employers should be concerned about these consequences.

Although no one would have chosen these cards, this is the hand we have been dealt. So, how do business educators and employers address these challenges and help close the learning gaps that exist? While remediation is certainly part of the equation, the answer is not as simple as offering remedial classes. Rather, a holistic approach will be required. First, it is important to keep in mind that it is not the students' fault that they may be behind and make efforts to remove any shame or stigma that might be attached. Second, we have become adept at consuming material in online or hybrid forms, so we could provide short modules designed to help individuals understand more difficult concepts and material. Also, provide instruction that addresses actual gaps instead of simply reteaching content in mass. A catalog of review materials can be provided, and individuals can utilize those that are needed. Third, most business schools began to incorporate professional skills development into their curriculum some time ago. However, greater focus on these activities by both business schools and employers will probably be required. In addition to resume help and interview coaching, greater emphasis on things like making small talk, communicating effectively in email, practicing good meeting etiquette, etc. may be needed. Employers will likely need to do the same to address these skill gaps. Fourth, we should provide more opportunities for social interaction. These opportunities can be formal or informal but should be intentional and provide individuals with specific feedback about their strengths and weaknesses to promote learning and growth. Additionally, business schools and employers may need to provide more services to assist individuals with coping skills, stress management, etc. because many people are still struggling emotionally due to the pandemic. Lastly, employers will likely need to invest more in employee training and development in general and include a broader range of workshops and topics than typically provided.

These are just a few suggestions and there will certainly be new directions that surface as we learn more about the problems. However, it is important to be proactive and flexible. The learning deficits that resulted from the pandemic are reversible, but they will not correct themselves and it is in everyone's best interest to do what they can to help.

USM ONline MBA Program ranked #28 in the Nation

The University of Southern Mississippi's Online Master of Business Administration degree program has been recognized among the nation’s best in rankings just released by Fortune Education. Ranked at No. 28, the program is the highest online MBA program ranked in the state of Mississippi and the third highest in the gulf south. The program’s 2022 ranking represents a significant jump from No. 56 in 2021. Fortune Education also ranked Southern Miss #1 in their recent article outlining 5 affordable online MBA programs.

“The graduate business programs at Southern Miss continue to garner impressive rankings and the increases in our MBA program rankings are especially gratifying. Whether you are seeking a traditional residential experience or the flexibility of a part-time, or online MBA program, the Southern Miss MBA program provides both full-time students and working professionals with an affordable, first-class graduate management education experience and this ranking reflects the hard work of our dedicated staff, accomplished faculty, and talented students,” Dr. Bret Becton, dean of the College of Business & Economic Development.

celebrating business students achievements

Kaitlyn Warden makes it to the final four at sales competition

Four Southern Miss Business students participated in the Keystone Sales Challenge this year. Marketing student Kaitlyn Warden made it to the final four cut, scoring the highest in her first round! Kaitlyn kept her sales momentum in the second round to proceed to the Final Four. Though the first-place spot went to another competitor, Kaitlyn will receive a Final Four trophy and cash prize of $250. Congratulations to Kaitlyn for this impressive achievement at her debut sales competition. Kaitlyn is a senior from Ovett, Mississippi, and is currently pursuing a professional selling certificate.

The Keystone Sales Challenge is hosted by The Bloomsburg University of Pennsylvania. The challenge attracts several corporate sponsors and over 100 competitors from dozens of universities each year.

Two dcur summer grant recipients

Southern Miss Business students Landon McFarland and Clancy Slay were among a small select group who received grants through The Drapeau Center for Undergraduate Research this year. The process to apply required candidates to explain the origin, importance, methodologies, timeline, anticipated outcomes, and the impact their research would have. A budget form also needed to be completed along with an explanation on how they plan to attend conferences related to their specific research.

landon mcfarland

Through his research, Landon will address the consumers’ perceptions of frontline employees with disabilities, and hopes to fill the gap in the literature on this topic with his study. Along with this, he hopes to propose management strategies to businesses that employ people with disabilities, in the event of a service failure. Landon shared that this topic is especially important to him on a personal level, as Landon's brother is on the autism spectrum, and often wonders how he will be perceived in a work environment as an employee.

Landon was recently a part of the USM Undergraduate Symposium on Research and Creative Activity in which he got 2nd place in the Business and Public Policy category. He is pursuing publication in a peer-reviewed academic journal, along with the requirements of the USM Honors College for an undergraduate thesis to disseminate his results to marketing researchers and practitioners. Dr. Joanne Cao serves as Landon's thesis advisor.

Clancy slay

Clancy's research project is titled, "I Want to Treat Myself: How Opportunity Cost Salience Inhibits Reward Point Donations." Her research includes a thorough explanation of the importance and the positive financial impact it can have on charities and non-profit institutions. She plans to disseminate the results of my research to the rest of the scientific community by attending and presenting at conferences. Dr. Katie Howie serves as Clancy's thesis advisor.

Clancy is a junior from Quitman, Mississippi and is studying Healthcare Marketing. She received the DCUR's EAGLE Spur Grant for the upcoming fall semester.

Joe Lee Flynt selected for Lilly Sales Internship

Junior marketing major, Joe Lee Flynt, was selected for the Lilly Sales Internship to be completed this upcoming summer. The Lilly Sales Internship is a 10-week internship designed to give students real world experience in pharmaceutical sales. The program will consist of sales training at Lilly Corporate Headquarters in Indianapolis, IN and field-based training in an assigned territory.

Business students take 1st, 2nd, and 3rd in their category at the USM Undergraduate Symposium

Southern Miss Business School of Marketing students swept the competition by earning the top three spots in the Business and Public Policy category at the USM 2022 Undergraduate Symposium on Research and Creative Activity.

Lauren Beverly is a marketing student and won 1st place for her research titled, "Luxury State of Mind: Implications of Luxury Branding Strategy on Luxury Consumer Segments." Lauren's thesis advisor is Dr. Jamye Foster.

Landon McFarland is a double major in marketing and applied economics, and took 2nd place with his research titled, “Part-time or Full-time? An Analysis of How the Lanham Act of 1940 Affected Maternal Employment.” Landon’s thesis advisor is Dr. Elif Filiz.

Sophie Unson is a hospitality and tourism management major and won 3rd place for her research titled, “Development of a Scale in Event Innovation.” Sophie's thesis advisor is Dr. Wei Wang.

celebrating faculty achievements

Dr. Kimberly Goodwin selected as 2021 Kinnard Young Scholar

Dr. Kimberly Goodwin was recently selected as the 2021 Kinnard Young Scholar Award recipient by the American Real Estate Society. This award recognizes an outstanding young real estate scholar. Although it is possible that this award might recognize a single research work product, more likely it would acknowledge work that would be reflected in multiple publications for outstanding research contributions in the early years of a researcher’s career. This award is to be given annually or less frequently depending upon receipt of qualified nominations.

Julia Bradley awarded Advisor of the Year and Campus Being A Difference

Southern Miss Business accounting instructor, Julia Bradley was recognized with two separate university wide achievement awards this month! First, she was awarded the Student Organization Advisor of the Year awarded by the Southern Miss Office of Leadership and Student Involvement (LSI). Additionally she was selected for the Campus Being A Difference Award, which is given by the National Association of State Boards of Accountancy (NASBA) Center for the Public Trust (CPT).

Eight Business Faculty Recognized during ACUE Celebration

Additionally, seven Southern Miss Business faculty members were recognized during the 2022 Association of College and University Educators (ACUE) Celebration hosted by the Center for Faculty Development at USM. Congratulations to Mrs. Alexis Stoner, Dr. Kristina Harrison, Dr. Melinda McLelland, Mrs. Jamie Parker, Dr. Gallayanee Yaoyuneyong, Dr. Jennifer O'Sullivan, and Dr. Sharon Rouse!

Celebrating Student awards

university STUDENT awards

Eight Southern Miss Business students were recognized for their leadership, campus involvement, and hard work during the annual campus wide 2022 University Student Awards Ceremony on the Hattiesburg campus.

Congratulations to:

Kennedy Hanna | General Business | Who's Who & Hall of Fame

Maxwell Greenough | Sport Management | Who's Who & Hall of Fame

Chipper Baudry | Sport Management | Who's Who

Cole Russell | Accounting | Who's Who & Hall of Fame

Bailey Bynum Jones | Finance & Accounting | Who's Who

Campbell Cave | Sport Management | Who's Who

Olivia Williams | Marketing | Who's Who

Dylan Littles | Entrepreneurship | Outstanding Freshmen

GRADUATE SCHOOL HALL OF FAME HONOREES

The University of Southern Mississippi held the annual induction ceremony for its 2022 Graduate Student Hall of Fame ceremony. Congratulations to Southern Miss Business students, Jenny Buckland and Cory J. Wicker were honored during the ceremony, representing the College of Business and Economic Development well!

Jenny Buckland is from Irnive, California and is currently pursuing a Master's of Science in Sport Management. Jenny's research project was grounded in the goal of providing real-work learning opportunities within intercollegiate athletics for Southern Miss Sport Management students.

Cory J. Wicker is a native of Baton Rouge, Louisiana, and is pursing his doctorate in human capital development. Cory's research examines internships through social capital theory, and specifically focuses whether internships develop valuable professional networks for improving college graduates' employment outcomes.

julie polk breazeale visits eagle scholars

This month the Eagle Scholars had the pleasure of meeting Southern Miss Business alumna Julie Polk Breazeale. Breazeale recently became the owner of Polk's Meat Products, Inc. Mrs. Breazeale started as the director of special projects at Polk's. In 2011, Mrs. Breazeale became Polk's CEO and has served in that capacity since. Julie shared life experiences and thoughts about her journey as an entrepreneur. Eagle Scholar, Rachel Green Pittman, shares a few thought about her experience meeting Mrs. Breazeale:

Our visit with Mrs. Julie Polk Breazeale was one of the most special moments I have had in the Eagle Scholars Program. She shared how she endured challenging times that allowed her to get to the position she is in today. As a woman, it was inspiring to hear how resilient she has been through her obstacles and setbacks, just because she is a woman in a male-dominated field. Mrs. Julie was personable, relatable, and a great example of what it means to have grit!"

bsba in marketing now offered 100% online

The online marketing degree is now being offered 100% online. The program features a hands-on learning experience and the opportunity to work on client-based projects as part of student coursework. Students will get exposure to core marketing concepts such as consumer behavior, professional sales, and marketing research. The program also emphasizes creative problem solving and communication skills, and provides students exposure to analytics, all of which give our students an edge in the marketplace.

Business Course Highlights

MBA Capstone course

This semester's MBA Capstone course, taught by Dr. Curtis Matherne, has been working on two innovation challenges with local businesses as part of their final project. Most recently, the students have been working with Chandeleur Brewing Company in Gulfport, Mississippi to create innovative business solutions without exceeding the brewery's current space and resources. The students had the opportunity to visit the brewing company's physical location this month to have a better understanding of their business model and processes before completing their projects.

Entrepreneurship program

Undergraduate entrepreneurship majors partnered with The Hatchery to host Network Out of the Nest. The purpose of the gathering is to bridge the networks between aspiring entrepreneurs, current entrepreneurship majors, and locally established business owners. The students planned and executed the event in its entirety in an effort to apply the skills they are learning in their program, such as assessing needs, targeting customers, maximizing diverse specialties within their entrepreneurial team, and reflecting on the successes and failures of each decision.

School of Accountancy Continuing Professional Education Event

The School of Accountancy will be hosting a Continuing Professional Education event on Tuesday, May 17th from 8:30-4:30p & Wednesday, May 18th from 8:30-12:00p . The events will be held virtually and in-person on the Hattiesburg campus in Scianna Hall. Presenters include Glenn Terry, Mike Morgan, and Don Minyard.

Class Notes

  1. RACHEL BRONSON '20 was promoted to Manager of Sales and Service just a few short months after starting at Tickets for Less, based in Kansas City, Missouri.
  2. HARRY JOE THORNHILL '75 recently completed his one year anniversary with Balon Valve Corporation. This comes after retiring from the oilfield supply distribution business in 2020. Harry got his start with Jones & Laughlin Steel after an on campus interview for their Management Training Program.
  3. MALLORY KISSINGER '22 is currently working as a Customer Service Coordinator at Tickets for Less in Overland Park, Kansas. She also works as a head dance coach at a local private school. Under her leadership, the program was named regional champions at two different competitions for the first time in school history! The team will be attending nationals in Orlando, Florida in March 2023.
  4. JERICA GALLOWAY '22 will soon start a position as an Inside Sales Representative with the NBA team the Memphis Grizzlies.

Business Alumni, What's New With You?

Southern Miss Business Alumni, we want to hear from you! Do you have good news to share? Maybe you got a new job, earned a promotion, or won an award! Share your good news with us so we can help celebrate you. We encourage you to share these things with us so we can include this in future newsletters. Click the link below to fill out the form.

Created By
Ana Cortes
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