Exam Preparation Guide: Adobe Target Business Practitioner Professional AD0-E408

Introduction

The Adobe Certified Professional - Target Business Practitioner exam preparation guide provides candidates with information they need to prepare for the certification exam.

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Exam Guide Sections

Minimum candidate experience
Intended audience
Exam information
Exam objectives and scope
Practice test
How to prepare for the exam

Minimum Candidate Experience

Up to 12 months’ experience with optimization platforms, including Adobe Target
Supervised hands-on experience with Adobe Target
Up to 12 months’ experience leading/contributing to optimization programs
Ability to identify basic Target/Adobe Marketing Cloud administrative tasks (preferences, user roles and permissions, settings)
A basic knowledge of the three-step workflow (experiences, targeting, and goals and settings, including all reporting sources)
The ability to read and understand Activity reporting results

Intended Audience

The study guide is intended for candidates with broad experience in Adobe Target who are members of the following teams/organizations:

Optimization
Personalization
Analytics
Digital and product marketing

Exam Information

Exam number: AD0-E408
Exam name: Adobe Target Business Practitioner
Certificate level: Certified Professional
Status: Active
Available languages: English
Number of questions: 50
Formats: Multiple choice and multiple select
Duration: 100 minutes
Delivery: Online proctored (requires camera access)
Passing mark: 31/50
Price: $125 USD / $95 USD (India)

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Exam Objectives and Scope

Section 1: Planning and strategy (26%)

Identify business KPIs
Given a scenario of business KPIs and data analysis, identify opportunities for optimization
Describe how variables impact an activity
Construct test hypotheses based on a given scenario
Identify hypotheses elements
Describe KPI-based primary and secondary success metrics
Given a scenario, assess audience requirements
Describe appropriate analytics reporting sources (i.e., Target or Adobe Analytics)

Section 2: Configuring, Executing and Managing (50%)

Explain the use of Form-Based Experience Composer vs. the Visual Experience Composer
Describe procedures to create an experience using VEC
Describe procedures to create an experience using Form-Based Composer
Describe procedures to manage experiences within an experience composer
Describe the workflow that applies to creating Target Activities
Given a scenario, apply procedures to create an A/B test activity
Given a scenario, apply procedures to create an XT activity
Given a scenario, apply procedures to create an MVT activity
Identify how AP is used for solutions
Identify when to use the Recommendation activity
Describe procedures to create an Audience in Target
Describe procedures to set Goals and Settings
Describe procedures to conduct Activity QA
Describe procedures to manage Activities and Audiences within Target

Section 3: Analyzing and Reporting (16%)

Describe settings to help set the elements that appear in a report
Describe the difference in Adobe Target Sample Size Calculator settings between planning and validating
Describe common problems associated with A/B testing
Identify how Automated Personalization Summary reports differ from other reports
Describe the features of Experience Performance reports (MVT)
Describe best practices that should be followed in A/B testing execution

Section 4: Troubleshooting (8%)

Given a scenario, identify activity qualification issues
Identify the features of browser debugging tools (including Experience Cloud Debugger)
Identify metrics and reporting

Sample Questions

The sample questions allow you to see the type and format of items that you will encounter in the actual exam. There is no sign-on needed. The results of the sample questions are not stored, and do not predict your actual test results.

AD3-E408 Adobe Target Business Practitioner Professional Sample Questions

Provide your email address.
Answer the candidate agreement.
Start the test.
Mark your answer in each question.
Click Next on the upper portion of the screen to save your answer and move to the next question. You may return and revise your question within the specified time.
On the last question, click Submit Exam to submit all your answers.
Answer the short survey.

How to Prepare for the Exam

You are not required to complete training before taking the exam, and training alone will not provide you with the knowledge and skills required to pass the exam. A combination of training and successful, on-the-job experience are critical to providing you with the repository needed to pass the exam. Here are some suggested resources to help as you prepare:

Section 1: Planning and Strategy

Section 2: Configuring, Executing and Managing

Section 3: Analyzing and Reporting

Section 4: Troubleshooting

Questions?

Please contact the Adobe Credential Program Customer Support team.

The content of this exam guide is subject to changes and updates. Last update February 2023.

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