FALL '22 MKTG-315 CONSUMER BEHAVIOR All Things Behavior-Related| Dr. Laurel Cook

course materials

textbook

David Mothersbaugh and Delbert Hawkins and Susan Bardi Kleiser, (2020) Consumer Behavior: Building Marketing Strategy (14th Edition) WVU Bookstores | McGraw-Hill

• Digital Only = ISBN: 9781264358953 (comes with Connect)
• Digital + Print = ISBN: 9781264358670 (comes with Connect)

intercollegiate collaboration

You will discuss current marketing topics with peers, marketing practitioners, and faculty to reinforce concepts, improve learning perceptions, and increase professional communication skills and networking opportunities.

#ICMKTG history and outcomes have been recently published in the Journal of Marketing Education. The article link is available here.

packback discussions with ai-feedback

Packback (Season 5, episode 21 of Shark Tank) is an inquiry-driven online discussion pedagogy and platform which improves student motivation and critical thinking through discussion. This tool is used to promote inquiry-driven discussions online and helps to facilitate meaningful and thought-provoking dialogue between you and your student peers. PackBack not only helps create meaningful discussions, but it also helps you hone your skills in question asking, writing, and critical debate. This tool builds artificial intelligence to automate activities required to maintain and facilitate academically rigorous discussions.

Slack

Slack is a business communications tool you may voluntarily use during this semester. The reason I prefer Slack (vs. email/Blackboard) is because it's widely available for web/iOS/Android, has contemporary app features, and is used by a growing number of businesses. As a collaboration tool, it puts everyone in the course on a level playing field to share media, ask questions, and discuss marketing-related topics.

ecampus

eCampus (i.e., Blackboard; Bb) will be used to host course content, assignments, and the gradebook. There are two ways to access Bb: (1) log into WVU Portal at portal.wvu.edu and select eCampus, or (2) log in directly at ecampus.wvu.edu. If you have problems logging in, please call the IT Service Desk at 304-293-4444 or 877-327-9260.

course policies

academic honesty

The integrity of the classes offered by any academic institution solidifies the foundation of its mission and cannot be sacrificed to expediency, ignorance, or blatant fraud. Therefore, I will enforce rigorous standards of academic integrity in all aspects and assignments of this course. Each student is expected to exhibit academic integrity at all West Virginia University classes, as stated on the WVU Provost website. Academic dishonesty involves acts which may subvert or compromise the integrity of the educational honor code pledge, which was signed by each student upon entering the program to indicate their agreement with this policy. Any work submitted by a student in this course for academic credit MUST be the student's own original work (this includes image submissions of your online certifications). ALL violations will be reported to the Office of Academic Integrity and Student Conduct (OAISC).

assignments

Assignments will be posted on Blackboard in advance of due dates. Generally, everything is usually due on Sundays by midnight (11:59pm). All assignments must be submitted on time. If you are unable to submit on time, you must contact me to receive permission to submit late. Assignments submitted late without my permission will not be accepted. On rare occasions, Blackboard may be unavailable due to internet conditions or a mechanical failure impacting the University’s information technology system. Should this occur, please make me aware of the problem and I will take steps to allow late submittal for all students affected.

basic needs

Any student who has difficulty affording groceries or accessing sufficient food to eat every day, or who lacks a safe and stable place to live, and believes this may affect their performance in the course, is urged to contact the Dean of Students for support. Furthermore, please notify me if you are comfortable in doing so. This will enable me to provide any resources that I may possess or have access to.

covid-19

WVU is committed to maintaining a safe learning environment for all students, faculty, and staff. Should campus operations change because of health concerns related to the COVID-19 pandemic, it is possible that course-specific procedures and expectations may evolve. If that occurs, you will be advised of technical and/or equipment requirements, including remote proctoring software. If you become sick or are required to quarantine during the semester, please notify me as soon as you are able. We will work together to develop a plan to receive the necessary course content, activities, and assessments to complete the course learning outcomes.

exams

There will be three (3) examinations given via Bb. Exams may be in a combined multiple-choice and open-response format. Students are expected to take the exams at the scheduled time. There will also be a comprehensive final which is optional. The final can be taken to replace the lowest letter grade earned on a prior exam. Students that miss an examination during the course of the semester will be required to take the comprehensive final to make up for their missed exam. Students will have one week after exam scores are posted to dispute answers on the exam. After that, the grades become final. A dispute must be accompanied by written documentation from the textbook and/or your notes.

extra credit

Receiving extra credit in this course is not a right- it is a privilege and is at my sole discretion. If you are missing extra credit points, you have one week to request reevaluation of your EC grade. Again, unprofessional behavior is likely to result in a loss of all EC and prohibition from EC for the remainder of the semester.

final course grade

Your grade is only a narrow measure of your performance in this class. I am not qualified to evaluate the quality of human being you are, what kind of student you are generally, how much time you spent studying for this course….etc. I can only measure how you have performed using the assessment instruments designed for this class (tests, quizzes, assignments…etc.). Your grade reflects what you have earned on these measures and these measures alone. Please keep in mind, though, that final grades are rounded for your benefit. For example, a final grade of 89.5 will result in a final grade of an A.

inclusivity

The West Virginia University community is committed to creating and fostering a positive learning and working environment based on open communication, mutual respect, and inclusion. If you are a person with a disability and anticipate needing any type of accommodation in order to participate in your classes, please let me know and make appropriate arrangements with the Office of Accessibility Services. More information is available Diversity.wvu.edu.

intellectual property

My syllabus, lectures, how-to guides, and course materials are protected by state common law and federal copyright law. They are my own original expression and I may record my lectures at the same time that I deliver them in order to secure protection. Whereas you are authorized to take notes in class thereby creating a derivative work from my lecture, the authorization extends only to making one set of notes for your own personal use and no other use. You are not authorized to record my lectures, to provide your notes to anyone else, or to make any commercial use of them without express prior permission from me. All course materials, including lectures, class notes, quizzes, exams, handouts, presentations, and other course materials provided to you for this courses are protected intellectual property. As such, the unauthorized purchase or sale of these materials may result in disciplinary sanctions under the Student Conduct Code.

pet policy

If a pet enters the camera frame during online office hours (i.e., on Zoom), we will pause our discussion for an introduction to that pet and admiration by all. Dogs, cats, rabbits, hamsters, birds, iguanas, etc. are all welcome.

wellness & health

I value your health and well-being. In order to succeed in my class (college, career, life...), you need to work hard and balance the work with rest, exercise, and attention to your health (physical and mental). I plan to challenge you. There will be rigorous reading, weekly assignments, and concepts that will change your thinking and perspectives. Ultimately, I hope you will feel proud of your growth and learning by the end of this course. Plus, it certainly helps to end the semester heavily certified and with valuable marketing job experience to add to your resume! However, your work in my class cannot be at the expense of your well-being. Please view your well-being as an act of strength, perseverance, and the secret to your success. Ask for help if you need it and visit the "Resources" link on Bb for a wealth of local/online help. [Modified from Dr. Van Cleve's (Brown University Dept. of Sociology) syllabus.]

Additionally, WVU offers services to assist you with addressing these and other concerns that you may be experiencing. You can learn more about the broad range of confidential mental health services available on campus at the Carruth Center for Psychological and Psychiatric Services (CCPPS) website: Carruth.wvu.edu. If you are in need of crisis services, please call the CCPPS any time (24/7) at the following number: (304) 293-4431.