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March 2023 Edited by: Devin Andrade

Dear Colleagues,

This month’s Newsletter features key stories about International Women’s Day, the annual worldwide recognition on March 8 of female achievement and the urgent need for greater gender parity.

First, if you haven’t had a chance, please check out this interview with CBC News: Go Public’s investigative reporter, Erica Johnson, who inspired a class of Seneca Journalism students by describing the higher purpose she finds in her work.

“I do encourage people to try to use this craft for good,” she said. “It’s a great privilege that we have to be able to tell stories and reflect the world back to viewers and listeners.”

The interview was part of the School of Media’s In Conversation series hosted by Journalism Professor Robert Ballantyne, a former colleague of Johnson’s at the CBC.

The first woman at CFRB to read morning newscasts, Johnson said conditions are much better for women in the journalism industry than in years past, when it was almost exclusively an ‘old boys’ club.’

“We now see a lot more women in the field and at CBC, the proportion of women in leadership roles might be even slightly higher than male. It used to be a male-dominated industry — those days are gone. That is a real shift that has happened in recent years,” she said.

Even with that progress, women, particularly racialized and Indigenous journalists, are regularly subjected to verbal abuse, threats, and physical violence far beyond what their male counterparts deal with.

Seneca Journalism Professor Paula Todd described a disturbing rise in this type of harassment in an interview with Edmonton Radio station CHED.

“We are now seeing a rapid increase – it’s always been there but it’s getting worse — so women who have power because they are journalists and they’ve been permitted to tell other peoples stories are targeted,” she said. “But the way women are targeted far more frequently than male journalists is through their sexuality. So prominent journalists who happened to be women will also be threatened with death, with rape, and stalking.”

Professor Todd, who has written extensively about online bullying, said that while the problem may seem insurmountable now, it can be countered if those in positions of power take it seriously – and leverage new digital tools to help track down the abusers.

“One of the things that’s become effective is using our digital smarts, which increasingly we have, to find out who’s behind the bullying and the death and sexualized violence threats,” she said.

While governments, police and society in general need to prioritize the safety of women in the public eye, we can also make a difference as individuals – by challenging harmful attitudes and behaviours when we encounter them, and by speaking out against harassment and abuse when we see it happening, whether in person or online.

Stay well and stay safe.

Kurt

In honour of International Women’s Day, Journalism professor Robert Ballantyne interviewed CBC News: Go Public Senior Investigative Reporter Erica Johnson. With an expansive career, reporting on stories across the country, she shared her expertise on the art of the interview, her thoughts on the future of the industry and her advice for aspiring journalists. This special School of Marketing & Media event was thought-provoking and informative and the full-house in the Lower K was engaged throughout the conversation.

Paula Todd, Journalism professor, joined Chelsea Bird on 630 CHED to discuss women working in news media and the challenges they face, particularly online.

Women have a very hard time, especially racialized women, because for centuries women have been pushed as sexual objects and that makes us doubly or triply vulnerable to online bullying. - Paula Todd

Paula and Chelsea discussed the different ways women who are journalists are targeted because of the work they do, what can be changed to make things more sustainable and safe for them, and the technologies that can help.

Rachel Bonnetta, a former student in the Journalism program, was featured in the Toronto Star to discuss her role as a host with the NFL Network. After leaving Seneca, she went from Liberty Village bartender to the face of Toronto FC to one of the most sought-after onscreen talents in U.S. sports broadcasting. What makes her talent so highly coveted? Rachel brings a unique comedic take to sports coverage, with many characters and trademark bits already under her belt.

I do feel that we have come so far. I don’t know if the things that I make would have been made five years ago. There have been times when I have sent a video to my boss asking ‘is this OK? I’m poking fun at Bill Belichick!’ What I do is not typical, it’s not the norm. So for the NFL Network to be moving the needle in that way is so cool.

Congratulations to School of Marketing and Media Professors Alireza Faed and Ken Wong. They are the first two recipients of the FCAD Spotlight Award. As announced previously the new FCAD Spotlight Award highlights employees who:

  • Go above and beyond in educating and serving students.
  • Support their colleagues and are great team players.
  • Enhance Seneca’s reputation with external audiences.
  • Bring forward innovative ideas and solutions.

This is a peer-driven award. Here’s a sample of what colleagues had to say about Professors Wong and Faed:

“Ken’s use of the LSF framework in teaching has made learning fun. His students praised his use of thought-provoking questions, debate on DEIB and ESR, field trips, role-playing, flipped classroom, case studies, and polling to make discovery learning and co-operative learning a reality."

"Ken enhanced Seneca’s reputation with local, national, and international audiences. He was the opening speaker for a Globe and Mail event in 2022. He also shared his teaching ideas at conferences (e.g., ACBSP, eLFA), webinars (e.g., ContactNorth, HKCAN), and shows (e.g, EdTech TV). He received the 2020 Minister of Colleges and Universities' Award of Excellence from the government.”

“Alireza has incredible empathy and student support. He focused on his courses in the most feasible way of online delivery, which became his priority during and after the pandemic. He was among the first professors who started the initiative to join in-person and flexible modes of delivery. Alireza uses interactive online response systems and online games in an organized way."

"He helps colleagues, especially new employees who want to get on board and initiate the classes (Blackboard support and offering content). He regularly acts as a judge in the dress rehearsal for OCMC competition.”

If you know anyone who makes outstanding contributions, please nominate them for a Spotlight Award.

Seneca’s team of marketing students including Mariia Khodchenko, Yasmine Shateri, Dylan Heida and Gian Sebastian Villa were awarded bronze in the 2023 Vanier National Marketing Case Competition. The Vanier Case Competition brings together top marketing students from colleges across Canada to compete and network with peers. The case challenge required students, within a three-hour timeframe, to review and prepare a strategy to solve a real-world marketing problem and then present to a panel of industry judges.

"This is the best that Seneca has ever done in this competition. Special thanks to professor Stefan Kanitz for his exceptional leadership. Thank you to professors Margaret Osborne, Kathryn Faubert, and Steven Litt for all of the assistance and feedback over the past few months in coaching and encouraging the students. Kudos to all of the dress rehearsal guest judges for their feedback to the students. Thank you to Theresa Seto for taking care of the logistics for the team. Lastly, congrats to the School of Marketing as a whole. This is their second big win in a case competition in the past four months and a true testament to the meaningful work our staff do every day." - Nadia Bedok, Acting Chair - School of Marketing

Professor Stefan Kanitz
Seneca's 3rd place win at Vanier rests entirely on the shoulders of the brilliant and dedicated student team. For two months they went over and above, juggling classes and a minimum six hours a week of practice and training, to prepare for this challenging competition. I am very proud of the team and their success. - Stefan Kanitz

Mark Jones, Director of the Seneca Film Institute, gave FCAD staff an overview of this exciting new initiative. The March 2nd session covered:

  • What is the Seneca Film Institute?
  • How will it operate?
  • How does it bring together different areas across FCAD?
  • What new programming might be created?
  • How to get involved and provide your input for new programs, partnerships, and community outreach

As part of creating this new institute, input is valued! Please provide your ideas on programs, partnerships, PAC members or anything else related to the film institute.

Download the HOMAD report for The Ontario College Survey for Screen Industry Workforce Development.

Download the report for Accelerating Pathways into Film/TV: Micro-credentials for Newcomers.

Broadcasting - Television graduate Rouzbeh Heydari is the Director, Editor, and Co-writer of the full-length feature film "Neon Lights" that is now on Netflix. This film was produced in Canada at the height of the COVID-19 lockdown, with the writing of the script actually taking place at the very beginning of the pandemic. Since Rouzbeh and his team wrote it during this time, they also made sure that it would be feasible to shoot during the pandemic, with the various limitations and precautions they would have to follow.

From rehearsing over Zoom, to trying to get funding for an Indie thriller when the industry was on such a pause, this experience came with a lot of unique challenges but a lot of exciting accomplishments. Rouzbeh recalls that casting Kim Coates, from Sons of Anarchy, and eventually writing in a part for his daughter so they could appear on screen together for the first time, was a huge milestone in the production process.

For Rouzbeh, working in the film industry is his pursuit of becoming the best communicator he can and he believes that film, and any art, is really just about communication. At a young age he learned the emotional impact this work can have through seeing the films his father made as an Iranian filmmaker. To this day, Rouzbeh credits Seneca with giving him the foundational preparation he needed to navigate the industry.

The wealth of technical information they [Seneca professors] gave to me and the encouragement to do your thing, be creative about it, but learn a good solid foundation really made me able to go out into the world and communicate, like talk with people at studios, with producers, with editors, with colourists, with cinematographers. That just really laid the foundation, a solid foundation, for me to be able to go out and do what I do in the film and television world. I owe a lot of it to the school and to the professors at the school. - Rouzbeh Heydari

Kelly Fyffe-Marshall graduated in 2010 from a broadcasting technology program similar to the ones offered today through the School of Marketing & Media. At the time, she thought she wanted to direct newscasts or other live TV programs. Eventually, she came to realize that the film industry was where she wanted to be. Since then, she worked her way through various film projects in increasingly senior positions and made her directorial debut in 2020 with Black Bodies, a short film that premiered at the Toronto International Film Festival (TIFF) to great acclaim.

Today, she’s keeping busy with more directorial roles and starting Make Ripples, an educational non-profit that encourages everyone to take small actions within their families, friend groups and community circles to address inequality.

Seneca’s latest partnered animated production Jasmine was produced for UNICEF HQ (New York) and commissioned by ASIFA-Hollywood. It is a public service spot on the work of UNICEF in war-torn Syria. All production was done by animation students under the guidance of professor Dave Baas. The voice featured in the spot is Rahaf Seahdh, a student in the Acting for Camera and Voice program who came to Canada as part of the Syrian refugee program. She performed both the English and Arabic versions which will be shown around the world.

Television - Broadcasting (RTVT) students took over Seneca@York campus for a weekend film shoot, with students from the Acting for Camera & Voice (ACV) program working in front of the cameras. The students were directed by RTVT professor Aizick Grimman and ACV professor Meredith McGeachie. The RTVT students worked long and hard, all while keeping up COVID measures, to make sure everyone stayed healthy through the weekend. Thank you to Aaron Gruber and Herman Tse from the A/V desk for having the gear so well prepared and rolling with the punches as needed.

We had a great weekend! The students were right on top of it. Meredith had them extremely well rehearsed, so we actually filmed more unique visuals than usual. The ACV students often got it all in one take. - Aizick Grimman

Titus McNally, Lindsay Rollins and Sloane Smith, graduates of the Illustration program and co-founders of the game studio Rocket Adrift, were awarded the prestigious Grand Prize at Ubisoft Indie Series. This prize secured $50,000 in funding and mentorship opportunities from Ubisoft and National Bank. The team created Rocket Adrift with a mission to tell personal narratives that highlight LGBTQIA+ and BIPOC experiences and depict Canadian culture through an outsider’s lens. Their latest project, Psychroma, is a narrative-driven side-scroller game where you play as a digital medium. It is narrative rich with themes of trauma, violence and restorative justice, but rather than centering the gameplay around survival, the player is challenged to empathize with the ghosts of the past using unique mechanics in order to progress.

“[We wanted] a narrative that was representative of the disillusionment of marginalized identities within that kind of dystopian future. A lot of popular cyberpunk media really focuses on what we would describe as a ‘dad rock’ mentality of cyberpunk where it’s basically a male power fantasy. It’s not so much talking about the socio-economic issues that the cyberpunk genre has really pioneered.” - Lindsay Rollins

Biography’s “Graphic Medicine” was honoured by the Council of Editors of Learned Journals (CELJ), which featured a chapter from professor Dr. JoAnn Purcell. The award review committee recognized “Graphic Medicine,” a special issue of Biography on life narratives in the medium of comics, with an honourable mention for the compelling way it explored the possibilities and concerns raised by living with (and/or alongside) illness and disability. This issue featured “Disability Daily Drawn: A Comics Collaboration”, a piece about the collection of four-panel comics that Dr. Purcell drew every day beginning when her daughter Simone was ten years old, to amplify Simone's voice, to share her intellectual, affective, and communicative differences as someone with Down syndrome.

Dorielle Retemyer, a graduate of the Animation program, got to see her short film being displayed at Yonge-Dundas Square. The short film called “I Spy” for the series “Dreams in Vantablack”, was the first solo project that she had the opportunity to work on. Ian Keteku, the Producer and Director of the series, had the vision to create a series that highlighted Black voices through poetry and art, and reached out to Dorielle with the opportunity to be a part of the experience.

“I Spy” was the first solo animation project out of college that came to me at a time when I was struggling with self-confidence. It was an extremely meaningful project to me and it is amazing to see it come so far. - Dorielle Retemyer

Professor David Humphrey recapped Seneca’s first meeting of the Artificial Intelligence Emerging Technologies (AI-ET) Committee. This newly formed committee includes representatives from across the college, including faculty, chairs, deans, and staff. In his blog post, David shares some of the things discussed in the meeting, including thoughts on ChatGPT and how programs are integrating AI into their work.

The School of Creative Arts and Animation is part of OCAD University’s Mindful Campus Initiative. The program will provide mental health support for students beginning Fall 2023. It has been made possible by funding from the Public Health Agency of Canada and is led by OCAD University in partnership with Centre for Mindfulness Studies, Concordia's Faculty of Fine Arts; York University's School of the Arts, Media, Performance & Design; Nova Scotia College of Art & Design University; and Seneca's School of Creative Arts and Animation.

Seneca is grateful to the federal government and joins our academic partners in supporting the Mindful Campus Initiative. The pandemic exposed in stark relief the mental health issues being experienced by too many students in higher education. The project’s engaging resources and inclusive activities will be a great benefit to Seneca students. – David Agnew

Some of the Visual Merchandising Arts students' window displays were featured in The British Display Society (BDS) Spotlight. BDS was established in 1947 and was created to promote the highest standards of Visual Merchandising. In addition to representing and promoting the professional standards of the visual merchandising industry to the wider business community, the BDS also provides recognition of professional excellence, both personal and corporate, through membership and Centre of Excellence status to educational establishments. Seneca is proud to be a designated Centre of Excellence.

Isabel Kanaan, a graduate of the Acting for Camera & Voice program, is featured on the #SenecaProud Podcast. She is the co-creator and star of Abroad, a sketch show filmed in English and Tagalog that will soon start its second season. Ms. Kanaan joins host Pat Perdue to discuss moving to Canada during her final year of high school, the importance of pursuing a career you love and the importance of diversity in TV.

Coming on campus

  • Download the virtual Seneca OneCard and the Seneca SAFE app to your smartphone; you’ll be tapping your OneCard at a self-serve kiosk each time you enter a campus building.
  • If you are driving to King, Markham, Newnham or Seneca@York campuses, you must purchase a parking permit using the Seneca Parking website or the Honk mobile app or website.
  • The Seneca intercampus shuttle service will also be running, and public transit is available.
  • Wear a face mask while in classrooms, labs or other enclosed spaces (e.g., washrooms) where physical distancing is not possible.
  • Faculty who are teaching and students who are presenting may remove their mask when speaking if they are physically distanced.
  • All on-campus services and facilities are available, including hotelling workspaces, The Service Hub, libraries, food services and athletic and recreation facilities.
  • Face masks will be available at campus entrances for those in need, and personal protective equipment will be provided if required for your classes or labs.
  • Guests are welcome on campus and must present a government-issued photo I.D. upon arrival.
  • Daily health check: If you are feeling unwell or are experiencing symptoms related to COVID-19, flu or RSV, please do not come to campus.

All self-service food and beverage stations on campus are open. Buffet, self-serve food and beverage options are now allowed for events. Individually packed meals and bag lunches can still be offered under special requests.

Information about Seneca Dining Services is available on MySeneca.

Reminders

Leadership & Employee Development activities:

More information can be found on the Leadership & Employee Development space.

Resources