Exam Preparation Guide: Adobe Campaign Standard Business Practitioner Renewal - Certified Expert AD5-E801

Introduction

The Adobe Certified Expert - Campaign Standard Business Practitioner Renewal exam guide provides candidates whose certifications are about to expire with information they need to prepare for the renewal certification exam.

This exam applies only to current certified experts who need to renew their certifications. If you are not yet an Adobe Certified Expert, or if your certification has expired, you must earn your certification by passing the full exam. These exams are now on-demand, unproctored, and free of charge.

Adobe certification exams are developed with the participation of subject matter experts worldwide, following industry standards in developing fair and valid tests. Visit our FAQ page for more information.

Exam Guide Sections

• Minimum candidate experience
• Exam information
• Exam objectives and scope
• How to prepare for the exam

Minimum Candidate Experience

At a minimum, the candidate seeking to renew should have a current (not expired) Adobe Campaign Standard Business Practitioner certification.

Exam Information

• Exam number: AD5-E801
• Exam name: Adobe Campaign Standard Business Practitioner Renewal
• Certificate level: Certified Expert
• Status: Active
• Available languages: English
• Number of questions: 30
• Formats: Multiple choice and multiple select
• Duration: 60 minutes
• Delivery: On-demand
• Passing mark: 18/30
• Price: Free

Exam Objectives and Scope

Section 1: Campaign management

• Organize hierarchies based on a given use case
• Given sample business requirements, determine what can be fulfilled by OOTB features
• Given a scenario, apply best practices to design a multi- or cross-channel campaign
• Identify channels (push notification, email, SMS, direct mail, in-app) in Campaign Standard

Section 2: Delivery management

• Given sample requirements, design and configure a delivery
• Apply best practices in delivery design
• Apply the latest features of Email Designer

Section 3: Workflow design and execution

• Manipulate data for use in a campaign, configure targeting, enrichment
• Identify targets: data collection, segmentation, audiences, lists, filtering
• Given a use case, identify the use of the main marketing-related tables

Section 4: Administration, monitoring, and reporting

• Interpret delivery error logs and identify and solve workflow errors
• Determine and measure the success of deliveries and campaigns
• Recognize access and named rights

How to Prepare for the Exam

You are not required to complete training before taking the exam, and training alone will not provide you with the knowledge and skills required to pass the exam. A combination of training and successful, on-the-job experience are critical to providing you with the repository needed to pass the exam. Here are some recommended materials to help you prepare:

Section 1: Delivery management

• About channel activities
• About channel configuration
• Monitoring a delivery
• Campaign Email Designer

Section 2: Campaign management

• About workflow execution
• Modifying custom resources for privacy requests
• Creating audiences

Section 3: Requirements analysis

• Building a workflow
• Users management

Section 4: Reporting

• Get started with dynamic reporting
• Introduction to reporting
• Creating a report based on custom profile attributes
• Get started with dynamic reports
• Creating a report based on workflow segments

Section 5: Troubleshooting

• Workflows best practices
• API troubleshooting

Section 6: Data management and administration

• Get started with Campaign Standard data model
• Get started with Campaign Standard administration

Questions?

Please contact the Adobe Credential Program Customer Support team.

The content of this exam guide is subject to changes and updates. Last update February 2023.