Land Acknowledgement
Indigenous Tourism Alberta (ITA) acknowledge that we are on traditional territories in Alberta, home to many First Nations, Métis, and Inuit who have called these territories home for time immemorial. We acknowledge with respect the traditional territories of Treaty 6, 7, 8, 4, and 10. We also acknowledge the homelands of the Métis, the 6 Métis Regions of the Métis Nation of Alberta, and the diverse histories and cultures of all the Indigenous Peoples of this province.
Table of Contents
- Indigenous Tourism at a Glance
- Culture. Language. Respect
- Stories Worth Sharing
- Grow With Us: Meet the Members
- Story Starter: Walk With Us. Connect to the Land That Connects Us All
- Story Starter: Sit With Us. Share Our Stories and Hear Our Voices
- Story Starter: Eat With Us. Taste the Many Flavours of Our Culture
- Story Starter: Dance With Us. Join In, Feel the Beat of the Drum and Celebrate
- Story Starter: Laugh With Us. Smile, Joke and Bring Each Other Joy
- Connect With Us
- Media Contacts
Indigenous Tourism at a Glance
Culture. Language. Respect.
It is important to foster a safe space for different worldviews to come together.
Please take the time to review the following glossary and familiarize yourself with Indigenous self-identification terms:
First Nation: a large group of Indigenous people who share ancestral lineage, history, culture, language, and live in relation to a particular territory/land.
Métis: people of mixed European and Indigenous ancestry who settled across the northern part of Alberta are the Paddle Prairie, Peavine, Gift Lake, East Prairie, Buffalo Lake, Kikino, Elizabeth, and Fishing Lake settlements. Alberta is home to the only recognized Métis land base in Canada.
Inuit: Indigenous people of the Arctic. The word Inuit means "the people" in the Inuit language of Inuktut.
For a deeper understanding of Indigenous language etiquette please reference our Good Relations Toolkit.
Stories Worth Sharing
Now is an opportune time to expand your worldview through authentic Indigenous experiences. Indigenous tourism is where traditional practices, deep history, contemporary culture and epic adventures collide.
Our members are spearheading the way people view Indigenous culture in the place now known as Canada by engaging in regenerative tourism — a practice that fosters respect for the land, opportunities for healing, education and cross-cultural understanding through immersive cultural experiences.
The Indigenous entrepreneur community in Alberta consists of ITA members who lean on their culturally rich lineage and use multi-generational teachings in modern ways. They create transformative moments through gastronomy, medicine walks, artisanal handiwork, hospitality and land-based activities, bridging the gap between non-indigenous and Indigenous communities.
Grow with us. Come together and make space for each other.
Meet a few of our inspiring members that are using tourism and the power of innovation as a path to reconciliation:
2023 Story Starters
Walk with us. Connect to the land that connects us all.
Story Starter: Indigenous perspectives can offer new insights into Alberta’s famously majestic outdoors.
Exploring the Rockies through an Indigenous lens will change your perceptions of the Rocky Mountains and the land itself. Immerse yourself in culture, connect with the land, and gain a deeper understanding of the past, present and future of Canada through an experience like Mahikan Trails. Venture into the heart of Banff National Park and for a guided nature walk, pointing out treasures hidden in plain sight.
Embark on an “Indige-scape” with Buffalo Stone Woman where you’ll explore some of the most beautiful scenery in the world, ranging from aspen-forested foothills to wildflower-blooming subalpine meadows and ice-clad towering mountain peaks.
For the brave hearts, try a climbing tour and alpine hiking with Girth Hitch Guiding Ice Climbing on the outskirts of Banff National Park — an outdoor treasure trove of opportunities filled with quiet trails, empty crags and spectacular views.
Zucmin Guiding specializes in truly Canadian tourism offerings in the Rockies. Among them are glacier climbing, individual and small group hiking, backpacking, snowshoeing and camping; all with an Indigenous and educational focus in the Banff and Kananaskis areas.
Connect with the land, discover geological wonders, and if you’re lucky, catch a glimpse of wild bison at Elk Island National Park with Talking Rock Tours. Your guide Keith Diakiw pairs natural and cultural history storytelling components with guided hikes through beautiful natural areas for a holistic experience that nourishes the mind, body and spirit.
All ITA members are proud stewards of the land and are committed to protecting its wild beauty. You’ll have a unique opportunity to discover new and familiar landscapes while also learning the Indigenous way of honouring and respecting all living things that surround us.
Sit with us. Share our stories and hear our voices.
Story Starter: Cultural experiences will change your perspectives.
We still live in a society set up on a colonial system that disadvantages Indigenous peoples and creates barriers between Indigenous and non-Indigenous people. Indigenous Tourism Alberta members, however, are bridging gap between ignorance and education by opening the door of the tipi and inviting people into spaces that promote cultural understanding and appreciation.
Métis Crossing will transport you back to the 1800s to retrace the footsteps of a Métis settler. From learning to set a beaver trap to sampling dried bison and dancing a Red River jig, expect to be immersed in the Signature Experiences offered across at this 512-acre cultural centre.
You'll be guided by Métis interpreters, who will walk you through this historical site full off cultural experiences, sharing the distinct Indigenous story of the Métis people interactively with the changing seasons. Exciting new additions for 2023 are the Sky Watching Domes — an experience that will connect you with the night sky and the Indigenous ancestorial practice of interpreting stars and adds to the overnight offerings alongside a boutique hotel.
Just a few hours southwest of Métis Crossing is Painted Warriors which shares Ojibway, Cree and Mohawk heritage by reconnecting visitors to the land through wilderness education, Indigenous traditions and hands-on training. Run by Tracey Klettl, Painted Warriors challenges stereotypes about Indigenous women by teaching such traditional survival skills as hunting, archery and horseback riding - all activities that do not conform to traditional gender norms.
Head south to visit a historic site at Blackfoot Crossing Historical Park. Located on a designated National Historic Site, the stunning facility allows you to embark on an unforgettable visit featuring exhibits, interpretive tours, and educational programs that tell the history, traditions, and way of life of Siksika (Blackfoot) Nation and its people.
Eat with us. Taste the many flavours of our cultures.
Story Starter: Take your tastebuds on an experience unlike any other.
With a deep and intimate connection to the land, Indigenous cuisine draws on ingredients native to the land and culture. A symphony of contemporary and traditional cooking methods is displayed in Pei Pei Chei Ow’s (pronounced pe-pe-s-che) approach to cooking. Pei Pei Chei Ow is a catering-company based in Edmonton founded by Scott Iserhoff. Iserhoff uses a combination of traditional and Western ingredients, sharing food experiences that tell a story and draw inspiration from the seasons , going beyond contemporary cuisine. Inspired by Indigenous ways of cooking outdoors, Pei Pei Chei Ow examines the concept of Indigenous food in today's society and the impact of colonialism on the Indigenous food system.
A delicious example of Indigenous and non-Indigenous partnership in practice is found in a can of KIKAWINAW Sparking Gin Tea. Carrie and Kelly Armstrong’s locally grown berry blend tea infused with Wildrose Gin expertly crafted by Righand Distillery is packaged in a ready-to-drink concoction that is based on a traditional tea recipe passed down from the owners’ Cree grandmother.
Tee Pee Treats is an Indigenous takeout and delivery joint serving innovative yet traditional foods. The unique dining experience is located inside Edmonton’s new multidisciplinary art and music venue, CO*LAB. Founder Curtis Cardinal born and raised in northern Alberta, is a member of the Whitefish Lake First Nations, who’s business has become a symbol of resilience within the community.
With a deep and intimate personal connection to the land, Indigenous cuisine draws on ingredients native to the environment. Culina is family of restaurants and catering offerings worth nothing. Founded by Mètis chef Brad Lazarenko with a philosophy of providing quality and affordable comfort food using products from local suppliers and producers. Regardless of location or style of cooking, expect fresh, local ingredients spotlighted in every bite.
Dance with us. Join in, feel the beat of the drum and celebrate.
Story Starter: Indigenous entertainment can be a gateway to culture.
Celebration. Gathering. Community. These are the words that come to mind when one experiences the gripping performances of Indigenous entertainment.
Soak up the power of artistic expression though one-of-a-kind performances featuring competitive dancing, drumming, singing produced by Powwow Times. This award-winning organization showcases the best Indigenous dances and singers across North America and is a staple at the greatest show on earth known as The Calgary Stampede.
Hear the beat of Mother Earth through Warrior Women. Composed of Matricia and Mackenzie Brown, a dynamic mother-daughter duo whose haunting melodies and harmonious songwriting will give you an experience of a lifetime. Warrior Women write and perform songs in both English and their native tongue, Cree. Matricia and Mackenzie offer a variety of experiences from fireside chats, to drumming and singing performances and medicine walks. Partake in the celebration while visiting the beautiful mountain town of Jasper.
Catch a performance in the entertainment centers of Indigenous-owned and operated Grey Eagle Resort & Casino in Calgary and River Cree Resort and Casino in Edmonton. Both properties add a vibrant energy to their respective metropolitan cities and are the performance venues of choice to national and international talent. For a slower, yet fun change of pace consider making Stoney Nakoda Resort and Casino your base camp in the mountainous Kananaskis Country.
Laugh with us. Smile, joke and bring each other joy.
Story Starter: Contemporary Indigenous experiences start with fun and laughter.
Despite Hollywood stereotypes, Indigenous tourism operator members are often fun, approachable, and love to use humor to melt away the hesitations of travelers uneducated in Indigenous culture. Meet some of our larger than the ITA personalities:
Joe Urie, a Métis guide and owner of the Jasper Tour Company, always has a big sense of adventure and a punchline on the tip of his tongue. Joe comes from a proud Métis family who have been living and guiding along the Athabasca River for decades , and he loves sharing stories of his people, culture and history while spotting the famous wildlife of Jasper, including elk, bighorn sheep and, occasionally, bears.
Mother Earth Essentials was founded by Carrie Armstrong who comes from a long line of Cree medicine women. She is warm and nurturing, with a calm presence that immediately puts people at ease. This spirit of comfort and healing is captured in the creation of her luxurious bath and beauty products derived from natural ingredients based on her grandmother’s traditional recipes. Mother Earth Essentials was founded to share the nature-inspired teachings rooted in the sacred plants of the medicine wheel.
Alex Janvier is a world-renewed artist and a member of Canada’s famous Indigenous Group of Seven artists. Peek into Alex’s vibrant imagination in the Janvier Gallery. His unique bold and colourful abstract lines tell stories about his unique culture and life experiences in ways that blend traditional and modern art. Garnering accolades and recognition from organizations around the world, at 87 years old, Janvier is still a creative force who paints almost every day.
Check out the latest in Indigenous fashion with Native Dive Creations. Melrene Saloy is from the Blood Tribe of Southern Alberta whose and her jewelry is influenced by the beading traditions of her family, the Blackfoot people and the land. Her brand, Native Diva Creations has had national and international recognition and she has showcased her work globally during Paris Fashion week and New York fashion week.
For a slice of remarkable history, stop by Boy Chief Trading Post to learn the story of Boy Chief — a warrior, medicine man and respected leader renowned for raising the finest steeds in southern Alberta. His name now graces the Indigenous owned-and-operated retail store established by his grandson Darrel Royal and his wife Mona. The store carries a collection of high-quality, authentic Indigenous craftmanship, including giftware, western wear, horse hardware, jewelry and beaded purses containing as many as 1,500 beads per item. Boy Chief Trading Post offers a collection of items showcasing true Indigenous craftsmanship excellence.
Connect with Us
Indigenoustourismalberta.ca | Facebook | Instagram | LinkedIn
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Media Contacts:
To explore editorial opportunities or access high-res images and video please contact:
Erica Richardson | Tartanbond | 403.975.0187 | erica.richardson@tartanbond.com
Maria Jose | Tartanbond | 403.615.7956 | maria.jose@tartanbond.com
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