Good Harvest is a new innovative way for small business owners to reach new and returning customers. “From Our Tables to Yours,” the Good Harvest truck delivers your favorite goods from your local vendors at your own convince With Good Harvest, you can get the services you need and quickly connect with your favorite vendors. All the information you need to choose, contact, and book will be right at your fingertips. Best of all, Good Harvest will come directly to your location to deliver your goods, so you won’t even need to leave your home!
Since August 2020, I got involved in my boyfriend’s company “Bella Ciao Ciao” Being involved in his business and attending farmer’s markets on a weekly basis gave me the idea for my Senior Project. I wanted to find a new idea to innovate promotions for small businesses and a new way to modernize farmers’ markets. I noticed a lot of problems involved with farmer’s markets. There was a lack of promotions within the small businesses and the markets themselves; additionally, a decline in people going to farmer’s markets.
The Problem
Many vendors don’t have the expenses to buy a custom tent with their logo on it. Many of these tents vary from $500 - $1000 and many have to pay tent insurance which is roughly $300 a year. There is an increase in farmer’s markets “Nationwide, the number of farmers' markets increased from 2,000 in 1994 to more than 8,600 in 2019, which led to a major problem” (NPR). Weather is also a major factor in why people go to Farmer’s Markets.
“After Labor Day I noticed my sales at has declined drastically” - Nautilus Coffee
“I paid $800 for my tent and it just broke the company is not giving me a new tent or even fixing it for me” - The Pudding Lady
“I have to go to the factory at 5 AM and the van’s battery wasn’t turning out so that's why I’m late today” - Horman’s Best Pickles
“I did a pop-up market and there were 6 other cookie companies there, I am never going back to that market” - Sweet Lady J
“I just did a market in East Hampton and no one was there and no one made their goals” - New Light Breads
The Disadvantages of Selling at Farmer’s Markets
• You need a vehicle to transport your products to the market.
• Farmers’ markets require a lot of labor time
• There can be a lot of competition in the market.
• If you do not like talking directly with customers you will not like selling at farmer's markets.
The Struggles Vendors Have
• Inconvenient market hours
• Limited Transportation
• Not guaranteed on making your goals
• Even if the weather isn't great out the market doesn't cancel and you still have to be there
Personas
Consumer Convience
With Good Harvest, you can get the services you need and quickly connect with your favorite vendors. All the information you need to choose, contact, and book will be right at your fingertips. Best of all, Good Harvest will come directly to your location to deliver your goods, so you won’t even need to leave your home.
Marketing
Customers will easily find and order your products or even come across our truck in nearby neighborhoods. They are also able to share their experiences on social media, offering you both passive and active marketing campaigns.
Good Harvest also takes time to help you market your products on our social media pages. Using platforms such as Instagram, Facebook, Twitter & TikTok. Good Harvest makes it a priority for your products to be advertised.
