Market Demographics & Consumer Behavior
Savvy Researcher Bootcamp - September 10, 2022
Library Databases Covered
Scenario
Autonomous robot created and launched by two Auburn University graduates in 2016 that clears tennis balls from the court.
Who is playing tennis? How frequently? How does this compare to the demand for other sports?
How much money is spent on tennis equipment?
How many tennis courts are there?
Where can we find gyms, community centers, or country clubs that may have tennis courts?
Statista
Citation
https://www.statista.com/getting-started/publishing-statista-content-citation-and-integration
Tutorials
https://www.statista.com/getting-started/welcome-to-statista
Mintel Academic
Citation Examples using APA style
***Be sure to use hanging indents***
Smith, D. (2021, April 29). Grocery retailing – US. Mintel Group Ltd. https://reports.mintel.com/display/1045111/#
Varchasvi (2021, November 30). Food service disruptors – US: Home delivery interest. Mintel Group Ltd. https://reports.mintel.com/display/1114289/
Tutorials
Content Types: https://share.vidyard.com/watch/3cBkFUkPhfAKjA7cL1wtYA
Customizing survey data
Simply Analytics
Citation
Citing SimplyAnalytics data variables
Tutorials
Saving Your Work
Cautions
When exporting to Excel, CSV, or DBF, there are per person limits. Please reach out to the business librarian for additional details.
Note: Only 5 users can access SimplyAnalytics at one time. When you are done, please remember to Sign Out using the upper-right menu to allow your fellow students to use the resource.
Other resources
Finding RKMA market reports in the library catalog:
Credits:
Created with images by Prostock-studio - "Set Of Multiethnic People Emotional Portraits Over Colored Backgrounds" • Who is Danny - "Man using laptop with internet browser search bar" • Africa Studio - "Young man playing tennis on court" • Drobot Dean - "Couple playing in tennis" • fotofabrika - "Tennis equipment" • Travel Wild - "Aerial view of an empty tennis court at sunset" • Cynthia - "Golf course directional sign to tee and clubhouse" • Production Perig - "Business stats displayed as graph and chart on a futuristic interface - Business concept" • Kenishirotie - "Financial analysis" • Tierney - "Stock trading concept with aerial view of Manhattan, NY skyline"