WORLD MALARIA DAY 2023 TIME TO DELIVER ZERO MALARIA: INVEST, INNOVATE, IMPLEMENT

TIME TO DELIVER ZERO MALARIA

World Malaria Day is marked each year on 25 April and brings together the global malaria community to highlight global efforts to end malaria, the need for sustained political commitment and continued investment for malaria control and elimination.

Today, funding shortfalls and emerging biological threats are brewing a perfect storm for malaria. Emerging biological threats threaten the effectiveness of existing tools and inadequate investment in controlling the disease in high-burden countries represents the “greatest threat” to gains the world has made. Meanwhile, last year’s Global Fund Replenishment fell short of what is needed to maintain malaria programmes, scale up the latest innovations and reach everyone at risk.

Now is the time to take decisive action to deliver on our goal of zero malaria and achieve 2030 targets. This World Malaria Day, countries and partners must come together to urgently invest in programmes, innovate to develop new tools and approaches and implement national strategies to accelerate progress against this age-old disease.

This toolkit provides a range of messages and materials for partners to use to inform World Malaria Day activities and support on social media. This toolkit will also be updated regularly to include additional materials and partner updates in the lead up to 25th April.

SOCIAL MEDIA

This World Malaria Day we have an opportunity to drive engagement and amplify our key messaging in order to create a sustained conversation around the importance of the fight to eradicate malaria. This will help us to raise awareness and highlight the urgency for decisive action to deliver on our goal of zero malaria and achieve 2030 targets. We encourage partners to post, share and interact with other posts highlighting this year’s theme and activities.

ASSETS

A number of social media assets are also available for partners to use in social media content relating to World Malaria Day 2023. Examples of these can be found below.

Facebook and LinkedIn

The perfect storm is brewing for malaria. The combined threat of low coverage of existing tools, funding shortfalls and emerging biological threats pose serious threats to the significant progress made against malaria over the last decade. This World Malaria Day, the global community is coming together #invest boldly, #innovate quickly, and #implement at scale! It’s #TimeToDeliverZeroMalaria.

The countdown is on for #WorldMalariaDay. While many countries came together to fight for what counts at last year’s Global Fund Replenishment, an unprecedented shortfall in funding is now holding countries back from maintaining life-saving malaria programmes at current levels and reaching everyone at risk. Global leaders must urgently deliver bold investments in malaria control and elimination to bridge critical funding gaps to accelerate progress. It’s #TimeToDeliverZeroMalaria.

It's World Malaria Day! With over 2 billion cases prevented and 11.7 million lives saved in 2021, we’re within reach of ending malaria with a growing number of countries approaching malaria elimination. But a global decrease in funding and increased biological resistance threaten malaria control and elimination efforts, putting both existing and future progress at risk. We have innovative new tools and approaches at our disposal, such as the world’s first malaria vaccine, new insecticide formulations and sophisticated genetic disease monitoring and sequencing. But despite remarkable progress, efforts to roll out essential, highly effective commodities and innovations at scale remain significantly under-resourced. This World Malaria Day, we call for bold investments from public and private sectors to accelerate #innovation and scale up new and existing tools, to build upon the progress made over the last decade. In 2023, it’s #TimeToDeliverZeroMalaria.

It's #WorldMalariaDay! Countries and partners are collaborating to deliver cross-border efforts to tackle malaria and working tirelessly to hold the line , #implementing innovative approaches to deliver lifesaving tools to the most vulnerable. However, funding gaps are contributing to declining progress in the countries with the highest burden of malaria. Today, half the world’s population lives at risk of dying from a mosquito bite. Country governments and communities around the world must continue to demonstrate leadership, adopt #innovative approaches and deliver lifesaving tools to those who need them most. The time to scale up national malaria programmes is now. This World Malaria Day, it’s #TimeToDeliverZeroMalaria.

MESSAGING MATERIALS

To find out more about the Zero Malaria F.C. please refer to the messaging document below.

The RBM Partnership to End Malaria has also developed a press statement for the launch, which is available for all partners to share far and wide. Partners are encouraged to share on websites, in newsletters or with local media.

SOCIAL MEDIA

We would also welcome support from partners and organisations to spread the word about the Zero Malaria F.C. and its call for urgent action in the fight against malaria. We encourage partners to post about this on World Malaria Day, and to share and interact with other posts about the launch.

HASHTAGS & TAGGING

We encourage partners to use the following hashtags in social media posts on the 25th April and beyond:

• #ZeroMalariaFC
• #ZeroMalariaStartswithMe

We likewise encourage partners to tag the following in all relevant social media activity around the launch:

• @endmalaria
• @RBMPartnership
• @ZeroMalaria
• @LuisFigo
• @kf1011

ASSETS

A number of social media assets developed by the RBM Partnership are also available for partners to use in social media content relating to Zero Malaria F.C. launch. Examples of these can be found below.