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The Last Mile: Keeping Malaria High on the Agenda SOCIAL MEDIA TOOLKIT IN SUPPORT OF THE GLOBAL FUND’S 7TH REPLENISHMENT conference - 21 september

Raising our collective voices to keep malaria high on the agenda

Since 2002, the Global Fund has saved over 44 million lives, reduced the burden of HIV/AIDS, malaria and tuberculosis by 46% and strengthened health systems in the world’s most vulnerable communities. A fully resourced Global Fund is critical to ending malaria, advancing health equity, and building resilient health systems.

Now, as we approach the Global Fund’s Seventh Replenishment Conference, to be hosted by President Biden between 18-19th September 2022 in New York City, the global malaria community must unite once again to advocate for a fully replenished Global Fund. The RBM Partnership to End Malaria will lead partners to call for new and increased contributions from malaria-endemic and donor countries, to achieve the target of at least US$18 billion.

If fully resourced, the Global Fund estimates investments will reduce cases of malaria by 66%, cut malaria deaths by 62% and eliminate malaria from at least six countries by 2026.

This toolkit serves as a complement in support of the Global Fund’s campaign, #FightForWhatCounts, and calls on global leaders to achieve the Replenishment goal.

We encourage you to share the assets and materials in this toolkit with your networks and say #CountMeIn for a safer, healthier world.

THE GLOBAL FUND REPLENISHMENT RESULTS REPORT

The Global Fund Replenishment Results Report was published on Monday 12th September and demonstrates the impact of previous country donations to the Global Fund. The Global Fund is among the most significant international financing mechanism for malaria programs and has invested more than US$16.4 billion in malaria programmes, making it critical to malaria elimination efforts.

MALARIA FACTS AND FIGURES FROM THE 2022 RESULTS REPORT

MALARIA FACTS AND FIGURES FROM THE 2022 RESULTS REPORT

According to the Results Report investment in the Global Fund:

  • Has saved 50 million lives over 20 years, from malaria, HIV and TB
  • has reduced malaria deaths by 26% between 2002 and 2020 in countries where the Global Fund has invested.

In 2021 where the Global Fund invested, the Fund:

  • Enabled testing of 280 million suspected malaria cases, registering significant gains in efforts to ensure all people who may have malaria are diagnosed.
  • Facilitated treatment of 148 million malaria cases, continuing the recovery to ensure all people diagnosed with malaria are treated swiftly to prevent deaths.
  • Provided 133 million mosquito nets to be distributed to protect families from malaria.
  • Additionally, 12.5 million pregnant women were provided with preventive therapy for malaria, saving women’s lives and preventing adverse birth outcomes.

In the Asia Pacific the Global Fund has...

Invested US$172m in 2020 for malaria endemic countries

  • Accounted for 31% of all malaria programming in the region
  • That same year, morbidity dropped by 10% overall in Asia Pacific

Created a monitoring network which was crucial in reducing the deadliest strain of malaria by 97% since 2000

Curbed the spread of drug-resistant malaria in the Mekong region. Their work is even more critical as new drug-resistant strains have been found in other parts of Africa.

Pushed a massive US$585m to eliminate drug-resistant malaria, which led to a 78% drop in malaria cases and a 94% drop in fatalities since 2014 in Cambodia, Lao PDR, Myanmar, Thailand, and Vietnam.

Secured zero deaths from malaria in Timor-Leste since 2015. Support from international partners like the Global Fund is essential to keeping the nation on track to elimination.

Further malaria facts and stats can be found in the report.

SOCIAL MEDIA POSTS AND ASSETS

Below is a range of social media posts and assets available for partners to use and amplify across social media channels, including still graphics and video content.

POSTS FOR TWITTER

With every pledge, we are one step closer to a world free from #malaria. Ahead of the @GlobalFund Replenishment this month, we call on global leaders to #FightForWhatCounts and #EndMalaria 🦟

This month, @GlobalFund is calling on the world to call for action from global leaders to save 20 million more lives. Add your name to the #FightForWhatCounts petition and tell the world “Count me in!” to #EndMalaria FightForWhatCounts.org

A fully replenished @GlobalFund will help #endmalaria and achieve a safer world 🌍 Find out how achieving the Replenishment target of at least $18bn will help drive economic growth 📈 and gender equality 👭🏽 in #malaria affected countries: https://bit.ly/36s4awq

This month, we’re turning up the pressure by calling 📣 on global leaders for more action, innovation and funding to #EndMalaria. Sign ✍️ the open letter to help achieve a world free from #Malaria 🔗 https://bit.ly/3BWjVJO ➡️ #ZeroMalariaStartsWithMe 0️⃣🦟

We're joining youth to demand that world leaders step up their commitments at the @GlobalFund Replenishment this month. Together we CAN #EndMalaria and eliminate this deadly disease within a generation! Sign the open letter 📝 and learn more ➡️ https://bit.ly/3BWjVJO

The @GlobalFund provides half of all funding for malaria programmes in 94 countries, investing US$14.7 billion 👏🏻👏🏽👏🏾👏🏿 With malaria deaths at their highest for nearly a decade, we must meet the Global Fund Replenishment target to save millions of lives #EndMalaria https://bit.ly/36s4awq

Since 2010, countries supported by the @GlobalFund have seen a significant reduction in deaths and cases of #malaria. Only by meeting the $18bn investment target for the Global Fund will the world be able to make progress and #EndMalaria to save millions of lives 🚫 🦟

Investment in Research and Development has produced the best pipeline of malaria tools yet 🕸️💉💊🧬 Pledges to the @GlobalFund this month will ensure that, once approved, these tools are rolled out ✈️🚚📦 quickly where they’re needed the most 🎯 #FightForWhatCounts🦟

The @GlobalFund investments in #malaria not only fight the disease but help detect other disease outbreaks - making us better prepared for future pandemics 🌍 This year’s Replenishment can make our whole world safer so let’s #FightForWhatCounts

Health workers are one of our most precious resources in the fight against #malaria. A fully replenished @GlobalFund will support more health workers to save lives from malaria and help prevent future health threats. Today we call on leaders to #FightForWhatCounts!

Countries including the U.S. and Japan have already made remarkable commitments to the @GlobalFund’s Seventh Replenishment. This month, we call on world leaders to increase their pledges by 30% to reduce #malaria deaths by 62% by 2026! #FightForWhatCounts

POSTS FOR FACEBOOK & INSTAGRAM

Our fight against #malaria is at a precarious juncture. The global malaria burden is much higher than previously estimated and half the world’s population is still at risk from the disease. To save millions of lives countries must step up their commitment by 30% to meet the $18bn funding target at the @GlobalFund’s Seventh Replenishment Conference this month. These investments are critical to #endmalaria, advance health equity, and build a safer world for us all 🌍

A deadly disease has been stealing our futures for far too long 🦟🌍 This month, we’re turning up the pressure and standing up to call on 📣 global leaders for more action, innovation and funding to #EndMalaria. Sign ✍️ the open letter to help achieve a world free from #Malaria 🔗 #ZeroMalariaStartsWithMe 0️⃣🦟 https://endmalaria.org/lets-turn-up-the-pressure-this-international-youth-day-to-fight-back-against-malaria

Since 2010, countries supported by the @theglobalfund have achieved a 45% decline in total malaria deaths. Developing and implementing innovative solutions and establishing strong country partnerships is key to this success 💪 By meeting this year’s $18bn investment target for the Global Fund we can harness innovation so that millions more lives are saved from this treatable and preventable disease #FightForWhatCounts

#ZeroMalaria starts with science! ⚗️ 🧪 🧫 🧬 There is no silver bullet to end malaria. Until we eradicate the disease for good, we need constant innovation 💡 and strategic delivery 🚚 of existing tools 🛠️ to stay one step 👣 ahead of evolving mosquito and parasite 🦟 This month, join us to ensure world leaders step up their commitments to achieve @TheGlobalFund Replenishment target 🎯 of at least $18 billion and save 20 million lives from HIV/AIDS, TB and malaria!

The Global Fund’s investments in malaria are making countries' health systems better able to test, trace and treat malaria, as well as other diseases. By investing in malaria @TheGlobalFund helps countries fight pandemics like COVID-19, create a safer and healthier world for us all, and speed up progress toward universal health coverage. Join us in calling on world leaders for a fully funded Global Fund Replenishment! Together, let’s #FightForWhatCounts.

#FIGHTFORWHATCOUNTS #COUNTMEIN #ENDMALARIA #ZEROMALARIASTARTSWITHME #ZEROMALARIA
@GLOBALFUND | @ENDMALARIA | @ZEROMALARIA

Our key messages

Partners are urged to incorporate the RBM Partnership’s key messages into all activity around the Global Fund Seventh Replenishment, to ensure consistency of message in our communications and advocacy for malaria.

GLOBAL FUND VALUE

A fully resourced Global Fund is critical to ending malaria, advancing health equity, and building resilient health systems. Since 2002, the Global Fund has saved over 50 million lives, reduced the burden of HIV/AIDS, malaria, and tuberculosis by 26%, and strengthened health systems in the world’s most vulnerable communities. We will save 20 million more lives and avert over 450 million cases or infections by reaching the Global Fund’s target of US$18 billion for the next three-year cycle.

A PRECARIOUS JUNCTURE

Today, the malaria fight is at a precarious juncture with the global malaria burden much higher than previously estimated and half the world’s population still at risk of the disease. The countries with the highest burden of malaria have the least ability to fund health services and have suffered the greatest economic impact from COVID-19. A fully replenished Global Fund will impact our ability to end these diseases, improve economic growth, and prepare for future health threats.

The ongoing pandemic, humanitarian emergencies, and the emergence of widespread resistance to the primary insecticide used in nets and partial resistance to artemisinin based drugs threaten malaria control and elimination efforts.

A SAFER WORLD

Malaria investments are a pathfinder for pandemic preparedness and response. Increased investment in the Global Fund offers one of the best opportunities we have to accelerate progress against malaria, help countries continue to build resilient and sustainable health systems, and strengthen country capacity to fight this pandemic and be prepared for the next one.

INNOVATIVE APPROACHES

Key to the Global Fund’s success is developing and implementing innovative solutions and establishing strong country partnerships to solve tough global health challenges. Innovative approaches to partnerships, financing, and catalytic investments include the rapid introduction, scale-up, and targeted delivery of new malaria interventions, improved supply chains, and stronger surveillance and lab capacity, and resulted in a 26% drop in malaria deaths. A fully replenished Global Fund would allow us to harness innovation to save more lives and maximize impact to bring the world closer to ending malaria.

A MORE EQUAL WORLD

A fully replenished Global Fund will help us get back on track to end malaria and achieve a more equitable world. The Global Fund’s malaria programs are critical to improving economic growth, advancing gender equality, expanding access to life-saving malaria health care, and ensuring people can thrive in malaria-free communities.

ADDITIONAL RESOURCES

The following assets and resources can also be amplified in the lead up to the Global Fund Replenishment Conference.

  • LETTER TO G7 LEADERS: This open letter published by Politico calls for increased commitments to the Global Fund across the G7, signed by 11 former leaders
  • LETTER FROM YOUTH: Join youth from around the globe to sign this open letter, calling for urgent action from world leaders to step up their commitments to the Global Fund.
  • BRITONS BACK FIGHT AGAINST GLOBAL DISEASE (THE TIMES): Research from the Global Fund finds Britons want ministers to keep funding global health projects to “nip diseases in the bud”.