Exam Preparation Guide: Adobe Marketo Engage Architect - Certified Master AD0-E556

The AD0-E556 Adobe Marketo Engage Architect exam guide provides potential candidates with information they need to prepare for the exam.

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Exam Guide Sections

Minimum candidate experience
Intended audience
Exam information
Exam objectives and scope
Readiness self-assessment
Online practice test
How to prepare for the exam

Minimum Candidate Experience

At a minimum, the candidate seeking to become an Adobe Certified Master - Adobe Marketo Engage Architect:

Is a current Marketo Engage Business Practitioner Certified Expert with at least five years of experience preferably with multiple instances of Marketo Engage
Understands the business impact and effectively explain/communicate their solution to the stakeholders (technical and non-technical) at different levels
Conceptualizes a solution and translate to a Marketo Engage architecture
Understands the business processes impacted by integrations
Understands the principles of architecting an instance

The candidate ready to take this test is familiar with the following tools and technologies:

Adobe Marketo Engage features, functionality, and apps
Database systems
API connectivity
CRM platform
Marketing technology platforms

Intended Audience

Typical roles of candidates preparing for this certificate include:

Marketing technology manager
Senior/Marketing operations manager
Marketing operations director
Senior Director/Manager for revenue operations
Marketing operations/technology/automation consultants
Marketing technologist
Campaign manager
Marketing automation manager
Digital marketing
Demand generation manager
Solutions architect
Business systems analyst
CRM manager
CRM/Lifecycle marketing manager

Exam Information

Exam number: AD0-E556
Exam name: Adobe Marketo Engage Architect
Certificate level: Certified Master
Status: Active
Available languages: English
Number of questions: 50
Formats: Multiple choice and multiple select with a case study
Duration: 150 minutes
Delivery: Onsite/Online proctored (requires camera access) or test center proctored
Passing mark: 30/50
Price: $225 USD / $150 USD (India)

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Exam Objectives and Scope

Section 1: Project Leadership (16%)

Given a case study, identify the right stakeholders
Evaluate a set of requirements and recommend project boundaries, budget, resources, and scope
Given a modified process, determine who needs enablement and efficient enablement rollout plan
Evaluate an audit and recommend priorities and timeline

Section 2: Marketo Engage Architecture Design (48%)

Gather requirements/needs and recommend a lead management and lifecycle design
Review an existing implementation and provide findings
Given a business need, identify the different behaviors for scoring
Review an existing implementation, recommend actions to scale campaign execution
Outline an operational procedure for lead routing multiple countries
Given a scenario, evaluate the impact and requirements to incorporate new technology to the instance
Identify the different types of integrations and when to use them
Given a scenario, outline various stages in the person lifecycle impacted by proposed changes/requirements
Appraise a set of requirements and recommend an approach to campaign logic

Section 3: Reporting and Attribution (20%)

Given a model to review, explain the concept of detours in the lifecycle modeler
Given an online advertising or organic social or content, recommend an approach for reporting
Illustrate how to validate Marketo Engage reporting in tracking lifecycle changes
Identify metrics to use in a given report type
Identify how to track multi-channel attribution to evaluate ROI
Identify and describe the pros and cons of different attribution models
Given a business requirement, describe the effects of channel set up to reporting

Section 4: Advanced Operations (16%)

Given a scenario, identify appropriate steps to improve management or governance
Given a set of requirements, recommend an efficient data schema
Evaluate a customer's implementation and recommend actions to improve deliverability
Evaluate a customer's implementation and recommend actions to improve administration management
Gather information about a client's implementation and recommend security practices
Explain the applicability of workspace and partitions for a given scenario

Readiness Self-Assessment

Complete the online readiness questionnaire to see if your current experience matches the recommended minimum candidate qualification.

Online Sample Questions

The sample questions allow you to see the type and format of items that you will encounter in the actual exam. There is no sign-on needed. The results of the sample questions are not stored, and do not predict your actual test results.

AD3-E556 Adobe Marketo Engage Architect Master Sample Questions

Provide your email address.
Answer the short survey.
Answer the candidate agreement.
Start the test.
Mark your answer in each question.
Click Next on the upper portion of the screen to save your answer and move to the next question. You may return and revise your question within the specified time.
On the last question, click Submit Exam to submit all your answers.

How to Prepare for the Exam

You are not required to complete training before taking the exam, and training alone will not provide you with the knowledge and skills required to pass the exam. A combination of training and successful, on-the-job experience are critical to providing you with the repository needed to pass the exam. Here are some suggested resources to help as you prepare:

Section 1: Project Leadership

Section 2: Adobe Marketo Engage Architecture Design

Section 3: Reporting and Attribution

Section 4: Advanced Operations

Questions

Please contact the Adobe Credential Program Customer Support team.

The content of this exam guide is subject to changes and updates. Last update February 2023.

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