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Exam Preparation Guide: Adobe Marketo Engage Business Practitioner - Certified Expert Renewal AD5-E824

Introduction

The Adobe Certified Expert - Marketo Engage Business Practitioner Renewal exam guide provides candidates who received email notification to renew their expiring ACE certificates with information they need to prepare for the certification exam.

Adobe certifications generally expire after two years. To stay current, the Adobe Credential Program offers renewal exams—shorter tests that focus on the newest solution capabilities as well as the things you already know. Renewal exams are meant only for those who have an existing credential that is about to expire—you can’t take a renewal exam if you don’t have the original certification.

Adobe certification exams are developed with the participation of subject matter experts worldwide, following industry standards in developing fair and valid tests. Visit our FAQ page for more information.

Exam Information

  • Exam number: AD5-E824
  • Exam name: Adobe Marketo Engage Business Practitioner Renewal
  • Certificate level: Certified Expert
  • Prerequisite: a current (not expired) Adobe Marketo Engage Business Practitioner certification
  • Status: Active
  • Available languages: English
  • Number of questions: 40
  • Formats: Multiple choice and multiple select
  • Duration: 80 minutes
  • Delivery: On demand
  • Passing mark: 30 of 40, or 75%
  • Price: FREE

Note: This exam is open book and unproctored. You may take the exam up to three times. If you fail to receive 75% after three attempts, you must wait 30 days to try again. Failure to comply might result in your certification being revoked.

Schedule your exam: click this button and select Renew Your Certification in the upper right corner.

Exam Objectives and Scope

Section 1: Administration and maintenance (12%)

  • Determine the mapping process between Marketo and CRM
  • Identify what happened to an asset using the Audit Trail
  • Recognize differences between users and roles
  • Given a scenario, identify the best fit for using workspace and partitions
  • Identify CRM platforms with native Marketo synchronization
  • Given a scenario, locate where information is referenced

Section 2: Marketing activities/Campaign management (48%)

  • Demonstrate an understanding of Smart Campaigns, logic, constraints, and flow steps
  • Given a scenario, define the next step
  • Identify the root cause of a problem
  • Interpret the relationship between programs, channels, tags, and period cost
  • Demonstrate/apply the correct configuration to Engagement Programs
  • Give examples of usage for different types of tokens
  • Summarize the utility of Webhooks in Marketo and how they are used
  • Identify and apply the appropriate use of the PMCF
  • Explain the benefits of Global Assets and how to use them
  • Demonstrate the capabilities of forms
  • Perform and analyze an A/B test strategy
  • Identify where a program or asset has been referenced with ‘Used By’
  • Troubleshoot communication limits
  • Use Webinar provider information in an event program

Section 3: Lead management (10%)

  • Outline the key decision points in defining the lifecycle model
  • Apply best practices around lead scoring
  • Implement the appropriate interesting moments
  • Interpret the lead activity log
  • Given a scenario, identify the creation source

Section 4: Data management (10%)

  • Demonstrate how to set up a data management program
  • Analyze an instance's data quality
  • Identify a few key pieces of Marketo's data retention policy as it relates to smart lists
  • Summarize how segmentation works

Section 5: Reporting (5%)

  • Given an outcome of a campaign, determine how to set up a program to provide the best reporting
  • Given a scenario, be able to investigate and assign the appropriate acquisition program

Section 6: Best practices (15%)

  • Demonstrate the relevance of lead scoring in marketing and sales collaboration
  • Illustrate the benefits of the folder structure and naming conventions
  • Apply best practices around A/B testing
  • Explain the process to perform a quality check on any Marketo program
  • Explain the process to perform a quality check on an email

Preparing for the Exam

You are not required to complete training before taking the exam, and training alone will not provide you with the knowledge and skills required to pass the exam. A combination of training and successful, on-the-job experience are critical to providing you with the repository needed to pass the exam. Here are some recommended materials to help you prepare:

Section 1:

Section 2:

  • Adobe Marketo Nation (Random Sample, Smart Campaign with data value fire, Wait Steps, member.webinar url, Campaign Inspector, Filter Logic, Using Tokens in Emails, Lead creation via Form Fill Out, Assets and Workspaces, Managing Forms)
  • Adobe Experience League - Marketo Engage Product Documentation (Smart Lists, Smart Campaigns, Demand Generation Forms, Demand Generation Events, Email Marketing, Creating Programs, Events, Audit Trail, Working with Programs, Administration Tags, Drip Nurturing, Landing Pages, Tokens, Administration Additional Integrations, Webhook, Program Member Custom Fields, Workspace and Person Partitions)

Section 3:

Section 4:

Section 5:

Section 6:

Questions?

Please contact the Adobe Credential Program Customer Support team.

The content of this exam guide is subject to changes and updates. Last update January 2023.

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