The Six Advantages Of Free Stuff
Everyone loves free stuff. But is it worth it for your company? Let these six main motives for why giving away free stuff could benefit your business or brand make it easy to make a decision.
Appreciative fans
People appreciate generosity. If a customer or potential client receives a complimentary offer from your company they are not only grateful, but maybe even (just a bit) grateful. They will be more likely to recommend people about your product, and will be generally more open to its benefits and less critical of its possible shortcomings.
Attracts a young audience
The number one way to attract one of the best audiences for university students is through free stuff. The ability to build brand loyalty among an audience that is expected to graduate from post-secondary and one day occupy some of the highest earning positions in the job market is an amazing benefit. A little kindness goes a long way for students, even if it's only in the form of an offer of 15% off.
Highly sharable content
People are awestruck by sharing good things, particularly when they don't have to pay for it. Promotions, coupons, and large-prize contests are much more readily shared and are more likely to be shared than product information and traditional advertising. Your fans can do the legwork for you by sharing something they love - it's free stuff!
Information goldmine
In today's world of social media, where a public life is commonplace, people are willing to share valuable information (whether via surveys, their email address or their publicly-accessible Facebook profiles) with your business in exchange for free product samples. However, I recommend not using this data directly to drive subscriber views or newsletter views since most people unsubscribe once they get your email. This data can be used to boost the awareness of your customers, which will aid in targeting your audience more effectively and create larger strategies.
Generates leads
What better way to get someone to your website, store or event than by giving them an opportunity to save money? BOGO coupons and BOGO are great ways to make your customers feel a little thrifty, and also drive visitors to your website. If you give clients free items, the chance of them visiting your business and bringing their acquaintances is much higher than if they rely on traditional marketing.
Creates brand loyalty
When you're faced with a option of two nearly identical products , like two brands of bottled water or dish soap or paper towels for example Why would you pick one over the other? If you give samples of your product for free without charge or at a discount with coupons, your chances of customers making a difficult decision the next time are greater since they are familiar with your brand well and are confident about the product.