Exam Guide: Adobe Marketo Engage Business Practitioner Expert AD0-E558

Introduction

The AD0-E558 Adobe Marketo Engage Business Practitioner exam guide provides potential candidates with information they need to prepare for the latest Marketo certification exam.

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Exam Guide Sections:

Minimum candidate experience
Intended audience
Exam information
Exam objectives and scope
Readiness self-assessment
Online practice test
How to prepare for the exam

Minimum Candidate Experience

At a minimum, the candidate seeking to pass the AD0-E558 Marketo Engage exam has approximately 18 months of experience with Marketo features and capabilities needed to create marketing campaigns and utilize customer behavior data. The candidate is a marketer with experience building, launching and analyzing campaigns, operationalizing demand generation, and understands the underlying email behavior and technologies including HTML, integrations, databases, and CRM.

The candidate ready to take this test is familiar with the following tools and technologies:

Adobe Marketo Engage
Excel and CSV file format
API concepts
CRM basics
Social media platforms like Facebook and LinkedIn
Microsoft Office
Basic HTML

Intended Audience

Typical roles of candidates preparing for this certificate include:

Marketing operations manager/specialist/expert/analyst
Digital marketing manager/specialist/expert/analyst
Campaign manager/specialist/expert/analyst
Marketo Engage consultants
Digital/marketing automation manager/specialist/expert/analyst
Marketing systems manager
Demand generation manager
Email marketing manager
Revenue operations manager
Growth operations manager
Martech architect
Marketing technology manager
Integrated campaign managers
Business system analyst

Exam Information

Exam number: AD0-E558
Exam name: Adobe Marketo Engage Business Practitioner
Certificate level: Certified Expert
Status: Active
Available languages: English
Number of questions: 50
Formats: Multiple choice and multiple select
Duration: 100 minutes
Delivery: Onsite/Online proctored (requires camera access) or test center proctored
Passing mark: 35/50
Price: $225 USD / $150 USD (India)

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Exam Objectives and Scope

Section 1: Administration and Maintenance (12%)

Determine mapping process between Marketo and CRM
Identify what happened to an asset using the Audit Trail
Recognize differences between users and roles
Given a scenario, identify the best fit for using workspace and partitions
Identify CRM platforms with native Marketo synchronization
Given a scenario, locate where information is referenced

Section 2: Marketing Activities/Campaign Management (46%)

Demonstrate an understanding of Smart Campaigns, logic, constraints and flow steps
Given a scenario, define the next step
Identify the root cause of a problem
Interpret the relationship between programs, channels, tags and period cost
Demonstrate/apply the correct configuration to Engagement Programs
Give examples of usage for different types of tokens
Summarize the utility of Webhooks in Marketo and how they are used
Identify and apply the appropriate use of the PMCF
Explain the benefits of Global Assets and how to use them
Demonstrate the capabilities of forms
Perform and analyze an A/B test strategy
Identify where a program or asset has been referenced with ‘Used By’
Troubleshoot communication limits
Use Webinar provider information in an event program

Section 3: Lead Management (12%)

Outline the key decision points in defining the lifecycle model
Apply best practices around lead scoring
Implement the appropriate interesting moments
Interpret the lead activity log
Given a scenario, identify the creation source

Section 4: Data Management (10%)

Demonstrate how to set up a data management program
Analyze an instance's data quality
Identify a few key pieces of Marketo's data retention policy as it relates to smart lists
Summarize how segmentation works

Section 5: Reporting (4%)

Given an outcome of a campaign, determine how to set up a program to provide the best reporting
Given a scenario, be able to investigate and assign the appropriate acquisition program

Section 6: Best Practices (16%)

Demonstrate the relevance of lead scoring in marketing and sales collaboration
Illustrate the benefits of the folder structure and naming conventions
Apply best practices around A/B testing
Explain the process to perform a quality check on any Marketo program
Explain the process to perform a quality check on an email

Readiness Self-Assessment

Complete the online readiness questionnaire to see if your current experience matches the recommended minimum candidate qualification.

Online Practice Test

We are excited to offer free practice tests and provide a detailed coaching report upon completion of each one. You will have unlimited access to all available practice tests for Adobe’s expert-level exams. Our practice tests are developed from the same blueprints as the live exams, so they can help you gauge how you are doing in each topic area. However, taking a practice test does not guarantee that you will pass the certification exam.

Go to the Adobe Credential Management System to launch a practice test.

Go to the Scheduling Page > Practice Tests > Adobe Certification Prep Portal > click on Launch Adobe Exam Prep Portal (on the far-right side).

How to Prepare for the Exam

You are not required to complete training before taking the exam, and training alone will not provide you with the knowledge and skills required to pass the exam. A combination of training and successful, on-the-job experience are critical to providing you with the repository needed to pass the exam. Here are some suggested resources to help as you prepare:

Section 1: Administration and Maintenance

Section 2: Marketing Activities/Campaign Management

Section 3: Lead Management

Section 4: Data Management

Section 5: Reporting

Section 6: Best Practices

Questions?

Please contact the Adobe Credential Program Customer Support team.

The content of this exam guide is subject to changes and updates. Last update February 2023.

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