The Problem
"The ideal number of options for a person is probably somewhere between eight and fifteen, depending on the perceived reward, the difficulty of evaluating the options, and the person’s individual characteristics."
- Colin Camerer
The Businessperson
"I have a chaotic schedule, leaving me with very little time to think about what I would like to eat."
The Foodie
"I love trying new things because I believe that eating different foods can welcome new experiences."
The Health-focused
"I try to eat clean, but the number of nearby fast-food restaurants can sometimes make that difficult."
The Indecisive
"I can never decide what to eat because I always feel overwhelmed by the amount of options."
Thesis Statement
Fooru is a mobile application, which is to be used by any consumer for the purpose of making better dietary choices, much more easily.
Branding
Marketing Strategy
Fooru's advertisements will focus on the feelings of its user - capturing moments of happiness while eating with friends, family members, and loved ones. By advertising across popular social media platforms, the brand will be able to cut costs while still reaching a large amount of its potential users. Some print advertisements will be utilized to attract users who may not have much time to browse their social feeds.
Senior Book
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