My Story
I’m a 23 year old woman who has been diagnosed with ADHD for nearly all of my life. It blossomed and changed as I did, and I saw the differences and the fact that we are trying our best every day to cope and thrive with the cards we are dealt. However, it is hard to find the perfect fit, and to know where to start so Neuropal started with wanting to know myself better so I can better care for my health.
What's the Problem?
Neurodivergent adult needs easily accessible information because it is hard to find in one easy place
Personas
These are the Primary, Secondary, and Tertiary profiles of those interviewed, representing a predominant target audience of women in their 20's and 30's, although men were still significant participants in research
Marketing Strategy
Social Media Plan:
Invoke sentimental feeling, relation and understanding of the content through story telling visuals and sounds. Using themes that are nondiscriminatory such as animals, however putting them through human and mundane mental trials that we face in real life
Platforms:
Instagram, Tik Tok, Facebook, Twitter
User Generated Content:
Using hashtags such as #Growtothelight to help create a space and platform for people to share their own content and relate to Neuropal's advertising sentiments
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Advertising
Branding
Check out my portfolio!
A Big and Sincere Thank You!
What might Neuropal's next steps be?