Exam Preparation Guide: Adobe Analytics Business Practitioner - Professional Certification AD0-E212
Introduction
This study guide provides interested candidates with detailed descriptions and recommendations for preparing to take the Adobe Certified Professional – Analytics Business Practitioner exam.
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Exam Guide Sections:
- Minimum candidate experience
- Intended audience
- Exam information
- Readiness self-assessment
- Exam objectives and scope
- Online sample questions
- How to prepare for the exam
Minimum Candidate Experience
The Adobe Analytics Business Practitioner is considered an intermediate level role, and the candidate has a minimum of 3 months of experience in Adobe Analytics.
- They typically have a marketing background or come from a marketing role but can come from a variety of job roles.
- They have a basic familiarity with digital analytics metrics and dimensions.
- They are able to use Analytics to build reports and answer business questions, and communicate the results.
- They understand basic digital analytics concepts—e.g. segmentation, report building, standard metric definitions.
Intended Audience
This guide is intended for people who work in the following job roles at the entry level:
- Digital marketers
- Business analysts
- Business consultants
- Data analysts
- Web analysts
- Digital analysts
- Media / marketing analysts
- Product owners and managers
- UI analysts
- Conversion / optimization specialists
Exam Information
- Exam number: AD0-E212
- Exam name: Adobe Analytics Business Practitioner
- Certificate level: Certified Professional
- Status: Active
- Available languages: English
- Number of questions: 50
- Formats: Multiple choice and multiple select
- Duration: 100 minutes
- Delivery: Online proctored (requires camera access)
- Passing mark: 31/50
- Price: $125 USD / $95 USD (India)
Exam Objectives and Scope
Section 1: Business analysis (34%)
- Given a business need/question, identify an appropriate reporting strategy to perform an analysis
- Analyze data to answer business questions
- Identify conversion funnels (as a concept to understand business analysis)
- Consult the Solution Design Reference (SDR) to determine what data is available in reports
- Analyze report data to summarize and draw conclusions
- Recognize outliers and anomalies in reports
Section 2: Reporting and dashboarding for projects (38%)
- Consider the advantages of using specific visualizations based on a given scenario
- Compare fallout and flow visualization
- Apply the process to schedule and share Projects for different users and/or groups
- Apply the process to look up and combine dimensions, metrics, date ranges, and segments
- Apply the process to create a visualization
- Given a scenario, determine the appropriate item to use
- Report on marketing campaign performance
Section 3: Segmentation and Calculated Metrics (19%)
- Determine how to develop and configure basic segments using best practices
- Apply the process to share segments with others in the organization
- Apply segments to Projects and Components
- Apply the process to generate basic calculated and/or segmented metrics
Section 4: General Tool Knowledge and Troubleshooting (9%)
- Understand different types of dimensions and parameters existing in Adobe Analytics (evars, props, and events)
- Determine how to export data from Adobe Analytics
Readiness Self-Assessment
Complete the online readiness questionnaire to see if your current experience matches the recommended minimum candidate qualification.
Online Sample Questions
The sample questions allow you to see the type and format of items that you will encounter in the actual exam. There is no sign-on needed. The results of the sample questions are not stored, and do not predict your actual test results.
AD3-E212 Adobe Analytics Business Practitioner Professional - Sample Questions
- Provide your email address.
- Answer the candidate agreement.
- Start the test.
- Mark your answer in each question.
- Click Next on the upper portion of the screen to save your answer and move to the next question. You may return and revise your question within the specified time.
- On the last question, click Submit Exam to submit all your answers.
- Answer the short survey.
How to Prepare for the Exam
You are not required to complete training before taking the exam, and training alone will not provide you with the knowledge and skills required to pass the exam. A combination of training and successful, on-the-job experience are critical to providing you with the repository needed to pass the exam. Here are some suggested resources to help you prepare:
Section 1: Business Analysis
Section 2: Reporting and Dashboarding for Projects
- Analytics Admin Guide
- Tools Guide
- Visualization Overview
- Analytics Components Guide
- Customer Journey Analytics Guide
Section 3: Segmentation and Calculated Metrics
Section 4: General Tool Knowledge and Troubleshooting
For More Information
Please contact the Adobe Credential Program Customer Support team.
The content of this exam guide is subject to changes and updates. Last update January 2023.