MAP for each Media Asset we and our partners invest in develops and finances a deep BRAND Strategy.

Key to any BRAND strategy, is understanding the BRAND STORY and BRAND IDENTITY attributes of the media CONTENT one is working with. STORY TELLING is the key to great BRAND development. No amount of investment can redeem poor Story Telling.

Legacy Media Content requires ongoing Brand investment. Where such investments have not been made in recent past, then brand value over time declines.

MAP specializes in restoring brand value to legacy media assets. MAP provides content owners with a vital and unique Brand Maintence tools and access to risk mitigated capital to do this.

Legacy Media Assets mostly come with preexisitng IP brand attributes and related audience demographics. MAP seeks to define these factors and then redefine every brand for needs of the today. Critically in the context of legacy media assets, is the need to bring new generational audiences to see such content. GEN Y and GEN Z are often unaware of iconic material and respond positively to well crafted content. How to reach and how to tap such audiences is a critical INVESTMENT consideration for any MAP investment.

MAP believes in theatrical marketing and traditional platform network distribution of content. Such models remain key marketing brand drivers and revenue creation tools. Our goal is to create compelling brand stories. Ones that will drive and create positive imbalances between the cost of PAID and EARNED Media. Free eyeballs are the spoils of such art.

MAP for key legacy media assets finances substantial P&A -commitment ( Prints and Advertising) costs for theatrical release. MAP also partner finances with broadcasters and digital networks key TVOD releases.

MAP is at the Cutting Edge in relation to financing Direct To Consumer deployment marketing monetization strategies.

In an “attention economy” Social Media marketing is everything in the race for eyeballs. Getting eyeballs and keeping eyeball engagement is a critical too finding a wide audience for any content.

MAP invests in creating Brand Identity in the social media space for every content asset we invest in.

Our approach seeks to develop customized story telling customized story telling to shape brand identity for and on social media . The key to Earned Media success comes from the creation of viral story telling embedded as an integral part of Content Brand marketing.

CASE STUDY

This case study exemplifies the financial approach thinking MAP normatively adopts in relation to the licensing of legacy media assets for Reissue.

Every Reissue is in essence a new film production from the inception point.

This is because the reissue reversioning creates new physical film assets that not only perfect the past but which also change the nature of the experiential content model of the film. Further, the legal and related construction risks at a creative level are generically equal to those of a new film production.

Traditional film making finance metrics in independent and studio finance create an equal net revenue split after recapture of production costs. The MAP business model sees creatives and in the case of a reissue the Licensor owner of legacy media content well paid for a zero risk to them transaction. All upside and no down side risk.

MAP Film Finance in essence represents Off Balance Sheet Capital for our Licensor partners.

Uniquely MAP brings an almgum of money, creative restoration expertise, trans-media production expertise, marketing finance and brand management focus to the table.

MAP puts up either a Flat Fee or Production Advance to fund the reissue production costs and revenue advances to our Licensor partners.

MAP assumes construction risk of perfecting the reissue upgrade which typically includes digitizing into 4K or better, recolorization, reediting and digitization event enhancements of music and or new content in the film or in the trans media platforms outside the film. MAP production advances are secured over and recouped from the first revenues generated. The costs of production are under a typical deal recouped by MAP along with any Licensor advances and a risk premium of 20% before net revenues are split.

MAP normatively shares 50% of net revenues after recapture of production cost advances. The rubric for such a split is that talent takes half and money takes half. In some deals MAP takes a higher split due to uncertainty of the quality of the film assets that are being perfected.

MAP also in additionally finances marketing costs of theatrical and or TVOD or cross platform releases. MAP provides P&A costs on industry terms related to outside Print and Advertising financing.

Typically P&A is recouped from Box Office with an investor return of 20% on the funds advances and a percentage of back end. The provision of P&A finance is a critical game changer in the context of the reissue space. MAP seeks to create a new brand wave and presence by way of such funding. Normatively MAP aims for a 200-500 theatrical screen release in the US. The marketing and recreation of a legacy brand is critical to our overall 360 revenue model. No matter how famous legacy content maybe in a noisy world that past reality often counts for little.

Brands to survive need to be constantly revived, maintained and on marketed constantly. The significant expense of US Theatrical release along with concomitant theatrical releases in the top seven film markets are aimed to infuse the brand footprint in downstream and cross platform spaces. Revenue streams across the board are significantly increased by such investments. Indeed, such investment is key to big ticket network adoption and promotion of legacy content. MAP adopts an antithetical approach to film release and distribution strategy. Traditional content aggregation, we describe as “the man in the middle” monetization model. This model in a disruptor driven Uber world is dying off across all industries. In the film, television and digital network business MAP aggressively adopts direct to platform and consumer distribution paths. MAP deconstructs traditional film business distribution layers to save cost and to mitigate risk to core capital. Some markets and some territories still require old thinking and where appropriate MAP adapts to such market place realities while they persist.

MAP is unique in the Reissue Market because we approach every reissue as if it were a new film production from day one. We as a society no longer live in a three act world of in Theatre,TV and Digital Network experiences. Today, there is nine act experimental construct actively in play. Three acts before, three acts during and three acts after the primary touch point of content consumption.

MAP sees Legacy Media Content as a Fountain Head from which to infuse new experiences of content in a nine act structure world.

In a busy world, trans-media experience of a media asset brand is the Holy Grail key to creating deeper audience engagement.

MAP actively seeks out iconic content opportunites where the cultural and creative zeitgeists of yesterday. Can be for purposes of banding and story telling be linked to the currency of cultural and societal constructs.