The Awakening Cafe
The Awakening Café is a nice place to start your day. It is warm, welcoming, and vibrant—exactly the type of place where you feel at home. The dawn of a new day provides us with a fresh start filled with possibility. Our senses help us make our memories and, in branding, reinforce positive attributes. The sights, smells, sounds, and tactile experiences are what we remember fondly. The Awakening Café provides a beautiful environment, the smell of coffee, relaxing music, and an all-encompassing experience. An intimate atmosphere made up of warm colors that blend in with a variety of individuals talking with friends, reading books or just hanging out.
Moodboards
Comfy Feel
Modern Feel
Sketches 2/17
Designed sun rays and coffee cups by making different styles with brush strokes, regular strokes, full color, and gradient colors.
2/24
Designed sun and coffee cup into type studies.
In-Progress 3/2
Worked elements with circles and lines; made the logo with line weights.
Still In-Progress 3/16
Made new elements to go along with the logo
Made all of the elements look playful
Different line styles to show the steam come out from the cup and sun
3/24
Combined sun rays and circles together with a new color palette. Used the sun rays to play around with type; also created patterns.
3/31
Tried different styles by using elements with patterns
4/7
Played with the poster series to create different styles
4/14
Elements
4/23