ON 2 JULY 2023, JOIN US IN CELEBRATING FIVE YEARS OF THE ZERO MALARIA STARTS WITH ME MOVEMENT ACROSS AFRICA
Zero Malaria Starts with Me is a movement dedicated to empowering communities to take ownership over the fight to end malaria, driving action at all levels of society including among political, private sector and community leaders to accelerate malaria prevention and treatment and save lives.
The RBM Partnership to End Malaria and the AU Commission announced the launch of the pan-African Zero Malaria Starts with Me initiative back in 2018. Since then, 27 countries in Africa have launched national campaigns. Other AU Member States affected by malaria have also committed to launch national campaigns by the end of 2023.
On Sunday 2nd July 2023 we will celebrate the fifth anniversary of the initiative. This toolkit provides suggested social media posts and handles to help you get involved and encourage more countries to take part.
KEY MESSAGING
The RBM Partnership to End Malaria has developed messaging to inform any content you may wish to develop to celebrate this occasion. We encourage partners to use these materials to mark the occasion and present a unified voice across the community as we continue to strive towards a zero-malaria world.
🗝️ Sunday 2nd July marks the fifth anniversary of Zero Malaria Starts with Me, a pan-African, country-led movement that engages political leaders at all levels, mobilizes resources and funding, and empowers communities to take ownership of the fight against malaria.
🗝️To eliminate malaria, it is essential that country governments and communities affected by the disease continue to demonstrate leadership, adopt innovative and sustainable approaches and scale up national malaria programmes to target and deliver lifesaving tools to those who need them most. Zero Malaria Starts with Me is helping to ensure this happens.
🗝️ 27 African countries have joined the Zero Malaria Starts with Me movement since 2018.
🗝️ Since 2020, 5 countries have also introduced the Zero Malaria Business Leadership Initiative to foster domestic resource mobilization and drive private-sector engagement for the fight against malaria in Africa.
🗝️ Six End Malaria Councils have been launched to date, with another 18 in the pipeline. In 2022, the Republics of Guinea, Nigeria, and Rwanda announced or launched high-level End Malaria Councils and over US$28 million has been mobilized to date.
🗝️ Zero Malaria Starts with Me was endorsed by African Union leaders in July 2018, in support of the AU goal to end malaria by 2030, and is co-led by the African Union and RBM Partnership to End Malaria.
ZERO MALARIA STARTS WITH ME 5TH ANNIVERSARY HIGH-LEVEL CEREMONY
In Dakar, Senegal, on July 8th 2023, The African Union Commission, the African Leaders Malaria Alliance (ALMA) and the RBM Partnership to End Malaria, in partnership with Speak Up Africa and the National Malaria Control Program of Senegal, are co-hosting a high-level ceremony to mark the 5th anniversary of Zero Malaria Starts with Me.
By holding the event in Senegal, the organisations aim not only to honour the roots of the campaign but also to leverage Senegal's extensive network of partners who have made significant contributions to this pan-African movement. The ceremony will also highlight the important role of the youth in the fight against malaria.
SOCIAL MEDIA
We encourage partners to post, share and interact with other posts highlighting this year’s anniversary.
Hashtags and tagging
We encourage partners to use the following hashtags in social media posts to join the conversation:
#ZeroMalariaStartsWithMe #EndMalaria #ZeroMalaria
We likewise encourage partners to tag the following channels in social media activity🔻
📱Twitter: @endmalaria, @ZeroMalaria, @_AfricanUnion, @ALMA_2030, @SpeakUpAfrica1
📱Facebook: @RBMPartnership, @ZeroMalariaOfficial, @AfricanUnionCommission, @AfricanLeaders, @SpeakUpAfrica
📱Instagram: @RBMPartnership, @ZeroMalaria, @speakupafrica, @africanunion_official
📱 LinkedIn: RBM Partnership to End Malaria, African Union, Speak Up Africa, African Leaders Malaria Alliance
Social media assets
ADDITIONAL MATERIALS
You can find video assets which can be shared here:
↗️Draw The Line Against Malaria
↗️Draw The Line Against Malaria – Turn up the Pressure
↗️The official launch of Zero Malaria Starts with Me in Malawi
↗️Sierra Leone music video - Malaria e Don Wan Dae Na Mi Han
↗️ ZMSWM
↗️ 4.6 million bed nets distributed in Sierra Leone during the COVID-19 pandemic
For further information on country case studies please visit: https://zeromalaria.africa/resources
EXAMPLE POSTS: 5th ANNIVERSARY
Below is a selection of suggested posts that you can share when highlighting this year’s anniversary.
Since 2018, an incredible 27 countries in Africa have joined the #ZeroMalariaStartsWithMe movement. 💪 On its fifth anniversary, we urge more countries to join us and take ownership of the fight to #endmalaria 🦟. Find out more about the initiative here: https://zeromalaria.africa/
Sunday 2nd July marks the fifth anniversary of #ZeroMalariaStartswithMe 🗓️ The pan-African, country-led movement continues to build momentum, engaging political leaders at all levels and empowering communities to take ownership of the fight against #malaria. 🌍
#DYK 5 countries have introduced the #ZeroMalariaBusinessLeadershipInitiative to engage the private sector in the fight against malaria. 🦟It's vital that we continue to scale up national malaria programmes to deliver lifesaving tools to those who need them most.
In 2022, the Republics of Burundi, Cabo Verde, Cameroon, and South Sudan launched their #ZeroMalariaStartswithMe campaigns. Whilst we celebrate progress, we encourage more countries to join the movement and take decisive action to deliver on our goal of #ZeroMalaria
Instagram, Facebook and LinkedIn
From Cabo Verde to South Sudan, the #ZeroMalariaStartsWithMe movement has been bringing together communities, the private sector and governments for five years to fight malaria 🦟As we reflect on this remarkable progress, there is still more work to be done. Countries and partners must urgently invest in tailoring and scaling up new and existing tools to ensure the most vulnerable are reached.
Today we celebrate five years of the #ZeroMalariaStartswithMe movement. A pan-African, country-led initiative engaging political leaders at all levels, mobilizing resources and funding, and empowering communities to take ownership of the fight against #malaria. In recent years, a number of biological threats have emerged, putting existing and future progress at risk. Now is the time to take action to deliver #ZeroMalaria.
Since 2020, 5 African countries have introduced the #ZeroMalariaBusinessLeadershipInitiative to foster domestic resource mobilization and drive private sector engagement for the fight against malaria in Africa. To date, the initiative has been implemented in Benin, Burkina Faso, Ghana, Senegal and Uganda 🌍 Learn more about how this initiative is driving real change: https://bit.ly/3ImMrXg
Through the #ZeroMalariaStartsWithMe movement an impressive 12 AU Member States have created End Malaria Councils and Funds, raising $17.8 million in additional resources for National Malaria Control Programmes. Join us today as we celebrate five years of incredible progress. Together we can reach #ZeroMalaria. 💪
EXAMPLE POSTS: HIGH-LEVEL EVENT
Below is a selection of suggested posts that you can share when highlighting the high-level anniversary event.
.@endmalaria @_AfricanUnion, @ALMA_2030, @SpeakUpAfrica1 will be celebrating the 5th anniversary of the #ZeroMalariaStartsWithMe movement on 8 July with an event in Dakar. Together we celebrate the progress made and encourage more countries to join the fight to #endmalaria 🦟
The malaria community is coming together to celebrate the anniversary of the #ZeroMalariaStartsWithMe movement! 🎉 On 8 July in Senegal, where the campaign launched in 2014, we will recognize the movement’s key role in mobilizing political, private sector and community engagement!
Today @endmalaria, @_AfricanUnion, @ALMA_2030 & @SpeakUpAfrica1 celebrate the anniversary of the #ZeroMalariaStartsWithMe movement. Leaders and youth representatives will come together to discuss the successes and challenges of the movement. Together we can #endmalaria!
Communities in Africa are using their voices to drive change through the #ZeroMalariaStartsWithMe movement. They participate in policy-making decisions and also promote resources to support malaria research. Join us and together we can reach #zeromalaria!
Today newly appointed @endmalaria CEO, Dr Michael Adelunke Charles, joins malaria community partners in Dakar to celebrate the #ZeroMalariaStartsWithMe movement. We encourage more countries to join the movement to affect real change & accelerate progress to eliminate the disease!
Malaria doesn’t discriminate – it affects young and old alike. Educating young people about malaria and its prevention is crucial. To effectively implement the #ZeroMalariaStartsWithMe movement we must involve and empower youth to be a part of the process.
.@WHO has identified an additional 25 countries as having the capacity to eliminate malaria by 2025: 4 of which are in Africa, namely Botswana, the Comoros, Eswatini & South Africa. We encourage more countries to join the #ZeroMalariaStartsWithMe movement to #endmalaria together.
#ZeroMalariaStartsWithMe: Leveraging technology to raise awareness and educate young people about malaria prevention and treatment has been crucial to malaria elimination strategies in #Africa. We must continue the momentum and increase investment to #endmalaria!
Instagram, Facebook and LinkedIn
Today we celebrate the 5th anniversary of the #ZeroMalariaStartsWithMe movement with a high-level ceremony in Dakar, Senegal. The movement was launched back in 2014 by Senegal's national malaria control programme, @Speak Up Africa, and @PATH to increase awareness about malaria, make malaria elimination a political priority and ensure national commitment. Today leaders from across the malaria community will join together to discuss the successes and challenges of the movement. Together we can #endmalaria!
As we celebrate the 5th anniversary of the #ZeroMalariaStartsWithMe movement today in Dakar, we recognise that engaging and empowering young people to lead the fight against malaria in Africa is crucial. Youth have the right to participate in decisions that affect them, including the policies and programs that govern their healthcare systems. That is why we empower youth to be part of the #ZeroMalariaStartsWithMe movement.
The anniversary of the #ZeroMalariaStartsWithMe movement provides us with an opportunity to recognise the progress made so far, as well as the challenges still to come. Newly appointed CEO of the RBM Partnership to End Malaria, Dr Michael Adelunke Charles, joins leaders from across the malaria community as we pay tribute to all those who are taking an active role in the fight against malaria and who are supporting and actively participating in the pan-African movement. We must continue our efforts to #endmalaria!