Wellcome to My Way
My way was designed by Maria Prado-Leon for her Visual Communications Senior Project at Farmingdale State College.
My Way is a mobile application designed with the child in mind. Through the work and practice of time management we are able to help and guide children towards a brighter future.
Our Story
Maria Prado-Leon originally started the My Way project to help children with ADHD to better manage their time management. Unfortunately in theory this would've been a perfect blueprint for a senior thesis but, when it finally came down to the research aspect of this project family members weren't as open. Due to the reluctance of the parents in sharing their experiences Maria had to come up with another solution. Instead of scrapping the idea of teaching kids time management Maria thought it was best to expand the target audience towards a more average looking family.
Through her ties in working for early childhood education Maria Prado-Leon has had the opportunity to gain Observational Research for the past 4 years.
The App
My Way is used as a fun alternative to the boring mundane working schedule. Children get distracted very easily, and sometimes it's hard for a child to sit through their work. Our app includes animated characters that do the same tasks and activities as your child. My Way offers Words of encouragement for those who need an extra push. This app also includes special prizes such as hats and items to better personalize your My Way pal.
How can we reach our customers?
My way will have a strong social media presence, specifically on Facebook, Instagram, family Podcasts and Youtube. Since our target audience are children we will have to target all of our advertising towards the parents. In addition we will be using influencer marketing. When we use influencer marketing we are creating a bridge of trust, and reliability between the brand and the consumer.
Where can I download the App?
My way’s fun and interactive application will be .49 cents. Found in the App Store as well as Google Play.
Do Things your way,
With My Way!
It's just a matter of time.
Credits:
Created with images by Alexandr - "three children, a little boy and two little girls jumping up, their raised hands are happy, isolated yellow background, copy space" • Kawee - "Homeschool Asian young little girl is using a pencil to do homework." • oes - "Portrait of surprised cute little toddler girl child over pink background. Looking at camera. Points hands to the left side. Advertising childrens products" • Prostock-studio - "Happy Multiracial Children Jumping On Different Colored Backgrounds, Collage, Panorama" • Rawpixel.com - "Diversity Children Friendship Innocence Smiling Concept" • Andrey Kiselev - "young laughing kids" • Prostock-studio - "Portrait of happy family with two children over yellow background"